By now, you may have heard the term “User Experience” (UX). Perhaps you even took some steps to make your law firm’s website more user-friendly. However, most businesses can still improve their website’s UX by implementing tools to bolter website traffic, engage visitors, and generate leads. Let’s take a look at some simple UX strategies you can use to drive more traffic to your website and reach more clients.
Eliminating Obstacles to Ensure a Smooth User Experience
Most people searching for an attorney or looking for an answer to a legal question want clear information as quickly as possible. First, consider how visitors would respond to your website’s homepage. Is it too cluttered or busy? Does it take more than three seconds to load? Are contact buttons clearly visible, and do they work? The more you can keep your home page clean and straightforward, the easier it will be for visitors to understand what services you offer and how to contact you.
Structuring Your Page For Optimal Digestibility
When a potential client lands on your website, they often decide whether to work with you in as few as 0.05 seconds. If they see long blocks of text in a small font, or if there are large gaps of space with images that fail to load, visitors may abandon your site right away and look elsewhere. Make sure your website makes a solid and favorable first impression by using headlines to break up text into easily digestible blurbs. When appropriate, use bulleted lists to highlight key information in a visually pleasing way. Our eyes are attracted to visuals that are ordered and simple to take in, so structure your homepage accordingly.
Clarifying Website Navigation and Improving Flow
If someone is looking for information on a specific legal topic, they don’t want to waste time clicking through multiple pages to find it. Including useful and intuitive navigation menus allows clients to locate topics quickly and efficiently, contributing to a positive user experience. If you have several practice area pages, make sure your visitors don’t get lost by providing several buttons or routes to return to the main page. Also, remember to test your website on a mobile device to ensure it still loads quickly and prioritizes the user experience.
Talk to a member of the Upsource team today about boosting the UX of your law firm’s website. Call (800) 893-2590 to get started.