When it comes to marketing your law firm, you probably already recognize the importance of creating a user-friendly website, requesting client reviews, and making it simple for clients to contact you. As you consider your marketing strategy, it’s worth exploring how creating blog posts on a regular basis can boost your search engine rankings and attract more organic traffic. Here are some of the benefits of implementing a blog posting strategy and engaging more potential clients.
Harnessing the Power of Keywords
Blog posts are a great way to signal your services and location to Google. By including common search terms along with your primary location (i.e., Chicago Divorce Attorney), Google’s search ranking algorithm will identify these terms and start to include your page in the search results, especially to searchers in your area. However, beware of “keyword stuffing,” as prioritizing keywords over quality content can backfire and negatively impact your rankings. Instead, focus primarily on writing helpful content that naturally blends in keywords.
Anticipate Common User Searchers
When thinking of blog topics that tend to rank the most favorably with Google, consider the most common questions or concerns your clients usually have. Think about what one of your potential clients would search for before contacting an attorney, then use these questions to inform your blog post topics. Create search-friendly headlines that mirror common search terms. When someone in your area performs a search with similar keywords, Google may be more likely to direct them to your post that contains valuable and relevant information.
Prioritize the Client Experience
As an attorney, you have extensive knowledge of your particular fields of law. However, most clients performing a simple search to answer a legal question rarely want to read pages of dense text filled with legal jargon. Think of your blog posts as a way to provide potential clients with a general outline of a topic, then encourage them to contact you for more detailed information. Blog posts are a great way to demonstrate your knowledge of a topic while also establishing your firm as trustworthy and inviting. Most searchers seek reassurance, so crafting content that informs and encourages people to contact you strikes the ideal balance between friendliness and professionalism.
Call the Upsource team today at (800) 893-2590 to discuss your law firm’s digital marketing strategy.