While you may think that video marketing strategies are reserved only for large companies, many smaller law practices are finding that creating brief, informative videos are a great way to engage with clients, showcase your expertise, and establish your firm as trustworthy. Making and posting short videos does not have to be a laborious or time-consuming process; in fact, there are several tips and tools at your disposal to keep the task simple and efficient. Once potential clients begin to take notice of your videos, it’s likely that you’ll see an increase in leads and an overall growth in the public’s awareness and interest in what your firm has to offer. Here are a few pointers to get you started.
Connect With Potential Clients
Videos are a great way to give potential clients the opportunity to interact with you in a meaningful way. While they can read client reviews and peruse the content posted on your website, seeing your face and hearing your voice makes them feel as if they are having a one-on-one conversation with you. Think of the top questions your clients have, and create short, informative videos where you address these common concerns. While potential clients will appreciate your answers, they’ll also view you as tech-savvy, responsive to their needs, and authentically invested in serving others—ultimately inspiring trust and generating more leads.
Inspire Clients to Take Action
Just as each page on your website should include a call to action, you should conclude each video with clear instructions for how clients should contact you. Encourage them to visit your website or call your office to arrange a consultation. In order for these appeals to be effective, be sure to clearly display your phone number or URL so that clients can easily jot down the information. It’s also important to add this information to the video description, as well as relevant keywords like your location and practice areas. Don’t worry about appearing too “sales-y” by urging clients to contact you in each video; instead, focus on giving clients the information and encouragement they need to obtain the legal assistance they are searching for.
Start Small and Build Momentum
It might feel overwhelming to think about creating and posting numerous informational videos, so remember to start small. You don’t want to suddenly flood your website or YouTube channel with too many videos—think quality over quantity. However, you may find that it’s more efficient for you to shoot several videos at one time, as you’ll already be “camera ready” and in the headspace to engage with your clients in this manner. Hold off on posting them all at once; release one at a time to give clients time to locate, view, and respond to each video. If you’re curious about how to create a YouTube channel for your law firm or post a video to YouTube, this post provides a simple overview of the process.
Interested in learning more about video marketing strategies for your legal practice? Call Upsource today at (800) 893-2590 to discuss your digital marketing goals.