Looking Back at the Top Legal Marketing Strategies of 2021

Taking stock of what strategies worked well—as well as those that didn’t—can help attorneys inform their digital marketing goals for 2022 and beyond. Investing in your firm’s website and creating Google Ads is a great way to get started.

As we move into the new year, it can be helpful to take a look at some of the most effective legal marketing strategies of 2021. Taking stock of what strategies worked well—and identifying those that didn’t—can help attorneys inform their digital marketing goals for 2022 and beyond. A recent survey of attorneys across the country sheds light on the most promising legal marketing trends of the previous year so you can establish clear marketing goals for the new year.

Top Marketing Channels For Law Firms in 2021

According to the survey respondents, investing in a website for their law firms was the number one marketing strategy. Nearly 80 percent of respondents identified their firm’s website as their top marketing asset, followed by advertising in lawyer directories (58.2 percent). Social media, search engine optimization (SEO), and legal blogs were also popular strategies for reaching more potential clients in 2021. Among the least popular marketing tools were television ads, movie theater slides, business cards, and Yellow Pages listings.

Which Channels Yielded the Highest ROI?

The survey asked respondents to identify the marketing channels that brought their firm a positive return on investment (ROI). Topping the list was their law firm website, with 64.7 percent of respondents ranking this channel highly. Lawyer directories, SEO, and legal blogs also saw positive ROI, as did social media, Google Ads, Google Local Services Ads, and Email Marketing. In contrast, billboards and business cards ranked poorly, highlighting the power of digital marketing strategies in the new year.

Legal Marketing Strategies For 2022

These results paint a clear picture of how important digital marketing strategies remain for law firms in 2022 and beyond. As people spend more time online searching for legal services and scrolling through social media, law firms should invest in a digital marketing strategy that meets potential clients where they are. Creating and maintaining a client-centered, intuitive legal website appears to be the most effective way to engage potential clients, as does investing in Google Ads, posting regular legal blogs, and integrating SEO-friendly marketing strategies to boost your firm’s visibility. Survey respondents identified new marketing strategies they will be trying in 2022, with YouTube videos and Facebook Ads topping the list. As the new year begins, it’s time to set some digital marketing goals to help your firm grow and thrive in 2022.

Ready to discuss your firm’s digital marketing strategy for the new year? Call Upsource today at (800) 893-2590 to get started.

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