Establishing your law firm’s presence online takes some time and thought. As you develop your digital marketing strategy, it’s helpful to know what approaches work best (and avoid the ones that won’t help you achieve your goals). Here are a few online marketing “do’s” and “don’ts” to help you promote your legal services and grow your practice.
Do: Showcase Your Personality
Potential legal clients can perform a quick online search to locate the services they want. So, how can you set yourself apart from similar law practices in your community? Make sure your website, social media posts, newsletters, and other promotional materials highlight your professionalism as well as your personality. People want to work with an attorney who knows their stuff but is also approachable and friendly.
Don’t: Give Away Legal Advice Online
Creating social media accounts to market your law firm is a great way to engage with potential clients. However, the informal platforms invite casual conversations, so resist the urge to post legal advice or comment on a case you’ve worked on. Keep your posts and comments short and engaging, and encourage clients to schedule a consultation with you to discuss a particular legal matter.
Do: Make User-Friendly Content
Most people in need of an attorney don’t need to read long, dense paragraphs about various fields of law. Instead, they want to know that you’ll be able to help them achieve their desired outcome. Make the user experience (UX) your top priority by designing your website with your clients in mind. Include menus that are easy to navigate, display contact information and buttons prominently, and create content that’s easily digestible and simple to understand.
Don’t: Hesitate to Ask For Help
Taking your digital marketing strategy to the next level may not be your top priority right now, as you focus on all the other aspects of running your law practice. That’s why it’s helpful to partner with a digital marketing agency that can help you articulate and achieve your goals. Let the Upsource team help you brainstorm some ways to maximize your digital marketing efforts.
Give Upsource a call today at (800) 893-2590 to discuss your law firm’s digital marketing goals.