By now, many businesses have created Facebook pages to market their products and services. Of course, Google and Yelp are also powerful marketing tools that consumers can use to learn more about a particular company. But what about Instagram? While this platform may not seem like a natural fit for law firms looking to market their services, attorneys who use Instagram often find that they can attract new clients and deepen existing client relationships. Let’s take a look at how creating an Instagram account for your law firm can help you level-up your digital marketing efforts.
Instagram as an Effective Marketing Platform
In recent years, Instagram has become a favored platform for startups and small businesses looking to advertise their services. Over 200 million Instagram users visit at least one business profile daily, and 60 percent of people say that they use Instagram to discover new products and services. Instagram shared data that up to one-third of the most-viewed stories (short video clips users can post) come from businesses.
How Instagram Can Help You Reach Clients
An estimated 140 million people in the U.S. use Instagram, with the average user spending about 30 minutes per day on this platform. Over half of these users use the “Explore” feature to discover new content and accounts to follow. Most importantly, 90 percent of Instagram users follow at least one business. If your law firm’s profile and posts are engaging, users will want to follow you and learn more about you. Instagram users tend to view a business’ posts as snapshots of their authenticity and philosophy. Posting thoughtful, targeted content can help clients see you as trustworthy and genuinely invested in what your clients need.
Building an Engaging Profile and Creating Strong Content
As you create your law practice’s Instagram profile, be consistent with your branding and messaging. Your profile photo can be your firm’s logo; if you are a sole practitioner, you can include a professional photo. Include a link to your website and create a short (150 character) description of what your firm is all about. Take advantage of hashtags to identify your services, such as #familylawfirm or #estateplanningattorney. Instagram is a highly visual platform, so think about the images you can use to engage viewers. If you offer free consultations, make sure you post about it. Posting a short video or Instagram story can further connect you with potential clients, as they can get a sense of your personality and communication style.
Ready to learn more about how social media strategies can attract and engage clients? Get in touch with Upsource today at (800) 893-2590 to get started.