While current digital marketing strategies have focused heavily on creating SEO-friendly content and harnessing the power of client reviews, email marketing still offers several benefits to law firms looking to attract and retain more clients. Email remains a reliable and effective method of communicating with former, current, and prospective clients, and most email marketing campaigns are budget-friendly and easy to implement. Here is a brief overview of how email marketing can boost your visibility and drive up your legal business.
Connect Quickly and Efficiently to Clients Through Email
These days, almost everyone checks their email at least once a day. Email marketing meets your clients where they already are—in their inboxes, scrolling through their new messages. Of course, you’ll want to put some thought into the message you send to catch the scroller’s attention. Currently, email marketing enjoys a higher click-through rate than social media marketing, as your email subscribers already know and trust your services. When clients see an email from you in their inbox, they may be more inclined to open it and read about your latest services or updates.
A Proactive Approach to Clients’ Needs
Another advantage of email marketing is the ability to proactively reach your clients before they may realize they need legal assistance. For example, if someone has been meaning to update their will, an email from your firm may give them the reminder they need to schedule an appointment. By including a simple button or contact form in the email, you’re making this process convenient for your client to follow through and contact you. Email marketing can remind clients of your value, converting into an uptick in client calls over time.
Email Marketing Remains a Cost-Effective Option
Those looking for a budget-friendly way to boost their legal practice should consider email marketing. You have no print costs, postage fees, or advertising costs when using email marketing. The return on investment (ROI) for email marketing continues to be high; most estimates calculate that you receive an average of $36 for every $1 you spend on email marketing. Plus, email marketing tools come with simple ways to monitor each campaign’s effectiveness, allowing you to tweak your content or approach as necessary to reach and engage more clients.
Call the Upsource team today at (800) 893-2590 to discuss your digital marketing goals.