Essential Digital Marketing Trends for Law Firms in 2022

As you begin to build your law firm’s digital marketing strategy for the new year, consider using short videos to connect with your clients and creating client-first content to attract more clients and grow your practice steadily and sustainably.

As we move into the new year, it’s time to spend some time assessing the ways you market your law firm. Looking back at past digital marketing strategies to evaluate what has been successful and what has not can help you identify your goals moving forward. Here are some of the biggest 2022 digital marketing trends to grow your law practice in the coming year.

Connecting With Potential Clients Through Short Videos

With apps like TikTok and Instagram shifting the social media landscape towards short video posts, more customers are enjoying marketing strategies that are more visual and feel more personal. Law firms can incorporate short videos on their website or social media pages to connect with current and potential clients. People want to get a sense of an attorney’s personality and approach to solving legal issues, so creating a short video post highlighting your expertise, compassion, and commitment to the client experience is a great way to engage more clients.

Telling Your Law Firm’s Story

When a client has a legal problem, they can perform a quick search to locate law firms in their area. How can you set yourself apart from other law firms? Potential clients gravitate towards firms that not only deliver high-quality legal services but who also paint a clear picture of the “why” behind their practice. Update your “About” page or your firm’s home page to articulate your firm’s core values and mission. The more that clients can understand why you practice law and why you enjoy serving others, the more likely they are to work with such an authentic and passionate law practice.

Putting Your Clients First

People struggling with legal issues often feel vulnerable. When they choose an attorney, they are entrusting you with sensitive matters. They want to know that you are listening to them and that you care about helping them resolve their issues. By designing your web page and content with your clients in mind, you can communicate your commitment to serving your clients. Instead of listing off your experience and accolades (although these are important, too), think about what your clients want to hear from their attorney and write and create content that addresses these needs. Meeting your clients where they are is the best way to make them feel comfortable, heard, and supported; as a result, you’ll see a gradual uptick in steady and sustainable leads.

Ready to discuss your law firm’s digital marketing strategy for 2022? Call Upsource today at (800) 893-2590 to get started.

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