Case Study

Howard Family Law

Howard Family Law, a Minnesota-based law practice focusing on child custody and divorce, wanted to make a greater impact within a highly competitive market. The market for family law attorneys is pretty saturated, so we needed to develop a strategic plan to help the firm stand out. Through a targeted PPC strategy, a focus on Local SEO, and careful website development and design, we achieved the desired results.

Our customized PPC strategy for Howard Family Law resulted in over 140 conversions in 2021. At under $120 per lead, this extremely optimized campaign delivered and exceeded client expectations.

Located in the Minneapolis metro area, Howard Family Law recognized the challenge of standing out within a highly competitive market of hundreds of local attorneys practicing family law. LegalRev was tasked with creating short-term results while we got to work building up organic search ranks.

Challenge

Our team assessed Howard Family Law’s specific needs and got to work forming a highly focused digital Google Ads (PPC) campaign. The following factors influenced our approach:

Google Ads (PPC) are the best way to get immediate leads.
Constant optimization and analytics lead to decreased cost per conversion while maintaining qualified leads.
We need to be clever to get immediate results when working within a modest budget in a competitive market.
Monthly iteration on ad copy and design can increase conversion metrics.

Outcomes

Services Provided for Howard Family Law

PPC
Local SEO
Website Design
Website Development
Reputation Management

Get Started

Exceptional attorneys need exceptional digital marketing services. Call LegalRev today to get started.