LEGAL DIGITAL MARKETING ARTICLES
Resources & insights focusing on the evolving web with a lean toward the legal industry.
Google recently launched its Google Screened program for professional service providers, including attorneys and law firms. By successfully completing the rigorous application process, you’ll receive a coveted Google endorsement and reach more potential clients—but it’s not cheap.
As you create your digital marketing goals for growing your legal practice in 2021, consider the benefits of creating targeted and effective social media marketing strategies. Authentic and mindful posts can increase client engagement and establish yourself as a legal expert in your area.
In today’s digital landscape, the more Google-friendly you make your website, the more your firm will become visible to potential clients. By marketing to your community, exploring backlink opportunities, and monitoring your client reviews, you can take your local SEO efforts to the next level.
In order to market your law firm effectively to the clients you wish to serve, you need to understand the unique needs of your intended audience. Creating client personas is a useful marketing tool you can use to ensure that the content you provide directly addresses their specific concerns.