LEGAL DIGITAL MARKETING ARTICLES
Resources & insights focusing on the evolving web with a lean toward the legal industry.
Digital marketing strategies can convert into more client calls and grow your law practice, but you’ll want to make sure your efforts actually have an impact. Identifying your target audience, managing client feedback, and keeping up with marketing best practices can maximize your efforts.
While it’s important for you to continue to provide high-quality legal guidance, it’s equally important to understand what else your clients need from you. By establishing your trustworthiness and responsiveness, you’ll emerge as a law firm that’s genuinely invested in your clients’ well-being.
Google announced its forthcoming Multitask Uniform Model (MUM) to transform the way we search. MUM wants to function as a more active and responsive research assistant that answers your questions but also anticipates other information you may need to form a complete picture of the topic.
A strategic email marketing campaign allows your firm to reach a high volume of individuals with just a small amount of effort. Creating clear goals, anticipating your audience’s needs, and monitoring metrics to inform future campaigns are great ways to maximize your efforts.