LEGAL DIGITAL MARKETING ARTICLES
The Source
Resources & insights focusing on the evolving web with a lean toward the legal industry.
Meeting Your Clients Where They Are
The COVID-19 pandemic has drastically changed the business world. As remote work becomes an increasingly popular option, law firms are working hard to continue providing top-notch legal services to their clients while minimizing in-person meetings. Here are some tools that can help.
E-A-T: Understanding Google’s Algorithm and What it Means for Law Firms
Google’s ranking algorithm heavily rewards content and creators who consistently exhibit expertise, authority, and trustworthiness (E-A-T, for short). As an attorney, there are some specific strategies you can use to become more Google-friendly and visible to potential clients.
User-Centered Design: What it Means in the Context of Law Firms
As an attorney, implementing user-centered design (UCD) strategies to understand and anticipate your clients’ needs is a great way to build your business. Clients will appreciate your efforts to form genuine connections with them while providing customized legal solutions.
Law Firm CX Primer: Why Attorneys Need to Re-Think the Client Experience
Customer experience (CX) plays a pivotal role in shaping the way clients view your law firm. By making intentional efforts to improve CX through a series of client-focused steps, you’ll likely see an increase in the number of positive reviews, referrals, and lasting relationships with clients.
