LEGAL DIGITAL MARKETING ARTICLES
Resources & insights focusing on the evolving web with a lean toward the legal industry.
Search algorithms like Google favor fresh, relevant, and search-friendly content, so make sure that your digital marketing efforts continue to evolve. Creating relevant content, monitoring online reviews, and highlighting your presence within your community are great ways to get started.
People are increasingly using AI assistants to perform voice searches for legal questions or to locate nearby law offices. Make sure to optimize your website for voice searches by addressing common questions and monitoring client reviews.
Including an FAQ page is a great way to engage potential clients—but it’s not your only option. Consider taking a multifaceted approach (i.e., strategic blog and social media posts) to address client FAQs and maximize your digital marketing efforts.
Take your digital marketing strategy to the next level by incorporating video into your efforts. Creating focused, engaging video content invites potential clients to enlist your legal services and establishes you as an authentic and trustworthy legal professional.