LEGAL DIGITAL MARKETING ARTICLES
Resources & insights focusing on the evolving web with a lean toward the legal industry.
In order to market your law firm effectively to the clients you wish to serve, you need to understand the unique needs of your intended audience. Creating client personas is a useful marketing tool you can use to ensure that the content you provide directly addresses their specific concerns.
Positive client reviews are key to growing your law practice, but it may feel awkward to ask each client to review you. By providing an exceptional client experience, assessing client satisfaction, and considering an automated approach, you may find greater success in collecting positive reviews.
A successful law firm relies on a clear marketing strategy that can measure effectiveness and adapt as needed. By assessing and articulating your firm’s current marketing goals, you can tailor your marketing efforts into cultivating the results you want.
Google recently announced that March 2021 is the firm deadline for mobile-first indexing. After this date, Google will ignore desktop content when indexing and ranking websites, so make sure the mobile version of your law firm’s website contains everything you want Google to index.