As the new year begins, it’s time to get serious about your goals for growing and developing your legal practice. There continues to be a demand for remote legal services, so taking inventory of your current website, online reviews, and digital marketing efforts are great ways to ensure you are visible and accessible to potential clients. Let’s take a closer look at three SEO strategies that can boost your digital marketing efforts over the next few months.
1. Invest in Quality Content
While the look of your website may initially catch a potential client’s eye, the words on the screen ultimately determine whether the client will reach out to you. The tone of the website, the quality and accessibility of the information, and the relevancy of the content all shape a client’s perception of your law firm. However, while you are writing this content with your clients in mind, you are also creating content that will rank well with Google. Google’s ranking algorithm is increasingly discerning and prefers authentic content over content that is stuffed with keywords and other SEO shortcuts. The more you can anticipate client queries and write content that directly responds to these commonly asked questions, the more likely it is that Google will present your website to someone searching for this topic in your area.
2. Prioritize the User Experience (UX)
Your website can contain the most relevant and up-to-date content, but if users find it difficult to load or navigate the page, they’ll likely move on. The more you can put yourself in the shoes of your clients and design your website to anticipate their needs, the more intuitive the layout will be. Make purposeful decisions that allow site visitors to easily find what they are looking for, and make sure to include many opportunities for clients to contact you. You’ll also need to ensure that the website loads quickly and easily on mobile devices, especially with Google’s mobile-only indexing deadline coming up in March 2021.
3. Build Your Local Authority
If you write high-quality content and prioritize the user experience, Google will come to trust and boost your website over time. The more you can establish your authority within your area, the more likely it is that Google will rank you high on the search results page for those searching for legal answers in your community. Request and monitor online reviews from clients so that Google will view you as a top-rated lawyer in your area. If you’ve won an award, received professional recognition, published a legal article, or given a keynote address at a legal conference, write a blog about it with links to the events or publications. Gradually, both Google and potential clients will come to recognize you as a leading expert in your field.
Discuss your SEO and digital marketing goals with a member of the Upsource team today by calling (800) 893-2590.