As an attorney, you probably have a demanding schedule and find it difficult to carve out time for working on your digital marketing plan. However, boosting your digital marketing efforts does not require hours of valuable time; instead, there are simple steps you can take right now to take your digital marketing efforts to the next level. Here are three easy, effective, and time-saving ways to maximize your law firm’s digital marketing strategy.
1. Create a Google My Business (GMB) Profile
When a legal question arises, most people start with a simple Google search. By creating a profile for your law firm on Google My Business (GMB), you can promote your legal services to clients in need of assistance in your community. Setting up a profile is fast and straightforward, allowing you to enter your firm’s contact information and practice areas in a matter of minutes. Clients can leave you reviews, allowing potential clients to learn more about the client experience and understand what services you offer. Google’s search ranking algorithm looks favorably on businesses that create GMB profiles, which can give you the added boost you need to reach more potential clients.
2. Make the Client Review Process as Easy as Possible
Now more than ever, people are turning to online reviews to determine whether they want to use a specific service or work with a particular firm. The more online reviews you can gather from former clients, the more authority and trust you can cultivate throughout your community and online. Take a little time to create a smooth process for requesting client reviews—create an email template with a link to the online review site that you can send to your clients to complete at their convenience. Spending a little time now to ensure a smooth process for people to leave you reviews is a great way to build up your firm’s reputation and trustworthiness in the long run.
3. Consider Launching a Paid Ad Campaign
Paid ads can go a long way in helping you target and engage your desired audience. Services like Google Ads allow you to set parameters to reach more of the clients you hope to serve. These services include dashboards and other tools so you can track and measure results. Keep an eye on what’s working and identify areas to improve your tactics for future marketing campaigns. Many firms find that running just one paid ad campaign gives them valuable insights that inform their overall digital marketing strategies.
Ready to take your digital marketing strategy to the next level? Call Upsource today at (800) 893-2590 to get started.