With the new year just around the corner, many law firms are taking some time to set digital marketing goals for 2022. Now is a great time to take stock of what strategies have been most successful and identify opportunities for improvement. Even if your marketing efforts are generating more leads, are there better ways to convert these leads into long-term clients? Let’s take a quick look at three simple and effective digital marketing strategies to grow your law practice in the new year and beyond.
1. Boost Rankings Using Law Firm SEO Strategies
By now, you probably recognize the importance of search engine optimization (SEO) strategies. Now more than ever, customers are searching for legal services on the web. Whether someone has a general legal question or is looking to hire an attorney, taking steps to make your website and digital marketing efforts as SEO-friendly as possible will translate into higher rankings and greater visibility. Know what your potential clients are looking for and write content using these keywords. Boost your local rankings by finding organic places to reference your location and community. Finally, harness the power of client reviews by monitoring and responding to each review to showcase your professionalism and genuine investment in the client experience.
2. Consider Google Ads and Local Service Ads
When searchers look for information, Google’s algorithm prioritizes local search ads, Google search ads, and local search results. Ads often appear at the top of the first page of results, appealing directly to a greater number of potential customers. Get the most out of your paid advertising campaign by adhering to a few best practices, such as targeting specific zip codes, using specific, long-tail keywords, using a variety of keyword match types, and implementing ad extensions to target more clients in your area.
3. Prioritize the Client Experience Above All
Set yourself apart from other firms in your area by showing clients that your top priority is their satisfaction. Examine the intake process from the client’s perspective, identifying areas to streamline the process or make it more user-friendly. Can clients easily find information on your website? Can they schedule a consultation just by clicking a button? The easier you make it for clients to get in touch with you, the more likely they will do so. Show that you care about your clients by creating content that addresses their common questions and concerns, displaying a brief “About Me” page that shows them both your professional experience and your commitment to their well-being, and responding to client reviews with care. Over time, these efforts will grow into greater visibility, higher rankings, and an increase in client calls.
Call the Upsource team today at (800) 893-2590 to discuss your digital marketing goals for the upcoming year.