Traditional Demographics vs. Behavioral Segmentations in Digital Marketing
Do you know who your website and social channels are targeting? If not, that’s another discussion for another post. Assuming you have been targeting specific demographics, what do they look like? In this post, we’ll examine micro-demographics you could be missing that are just waiting for someone like you to find them.
Videos on Your Law Firm’s Website: Hot or Not?
For the last few years, everyone and their mother has been screeching about the importance of video as marketing content. Too many articles to count have been written about how no one reads anything anymore (Hello? Can anybody hear me?). Along with just about everything else, however, it is important to look at different industries […]
