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The Source

a blog focusing on the evolving web

Tag Archives: search engine marketing


Understanding the New Google Maps Q&A Feature for Business

It’s tough to keep up with Google; it seemingly tests and adds a new feature every month. Alas, that is our calling as digital marketers and yet, this one almost passed us by. We’re talking about the new Google Maps … Read More

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Google Doubles Daily Ad Spend

In a move that shocked many, Google recently doubled the daily AdWords budget limit for digital campaigns. Previous to the change, your daily ad spend was capped at 20% above your set daily budget. Going forth, that budget ceiling is twice your … Read More

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Mobile for the Win: Google Announces Index Shake-Up

You’ve heard it a million times before: mobile websites and applications are the wave of the future. If any doubt remained, Google’s news last week at Pubcon 2016 should put any uncertainty to bed. In this post we’ll dissect the … Read More

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Google Changes the Rules (Again)

As we’ve said many times before, Google’s algorithm is constantly evolving and becoming smarter. Studying their advancements gives us a glimpse into the future of SEO tactics, and we’ll explore four of those in this week’s post.

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Social Media is Important. Yes, Even For Lawyers.

As opposed to those that sell physical products, many companies that offer professional services believe that social media is simply irrelevant to their clients. While this may be true in some (i.e. extremely rare) cases, more often than not we’ve found that … Read More

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Google Penguin 4.0 Update Gives Bad Links the Cold Shoulder

Originally tested in 2012, Google released a small sampling of their algorithm update called Penguin 3.0 back in 2014. The main objective of this update was to identify websites that were trying to boost their search rankings through disingenuous link … Read More

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Quality or Quantity: What’s Better for Content Marketing?

For the last several years, most experts in the content marketing world have been saying the quality of content matters more than the quantity. Recently, we’ve been seeing a bit of a shift toward the opposite line of thinking, suggesting … Read More

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Understanding Current Search Ranking Factors

For our clients, most of the important SEO work we do happens behind the scenes. We often get asked the question, “what exactly do you do?” In this post, we’ll review the most recent trends regarding Google search rankings. These … Read More

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Organic vs. Paid Search Results

In the digital marketing industry, we throw around the terms “organic” and “paid” search like they’re going out of style (and trust us, they’re not) — but what do these terms actually mean? We’re here to explain.

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Is There a Difference Between Content Marketing and SEO?

Everyone in the digital marketing industry is talking about content marketing and Search Engine Optimization (SEO), debating which is more beneficial and releasing best practices for both methods. However, we want to ask a different question: is there really a … Read More

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Upsource is a national brand and Internet marketing agency that provides personalized, high quality services including local search management, social media services, website design, content strategy, Search Engine Optimization, link building, and web presence analysis.

329 NE Couch St
Portland, OR 97232
(800) 893-2590