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The Source

a blog focusing on the evolving web

Tag Archives: paid media


Google Doubles Daily Ad Spend

In a move that shocked many, Google recently doubled the daily AdWords budget limit for digital campaigns. Previous to the change, your daily ad spend was capped at 20% above your set daily budget. Going forth, that budget ceiling is twice your … Read More

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Organic vs. Paid Search Results

In the digital marketing industry, we throw around the terms “organic” and “paid” search like they’re going out of style (and trust us, they’re not) — but what do these terms actually mean? We’re here to explain.

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Google Removes Right-Hand Side Ads

What Does This Mean? Earlier this month, Google dropped all pay per click (PPC) ads from showing on the right-hand side of search engine results pages. Naturally, many individuals and businesses have been wondering what this means for their digital … Read More

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We’re Sponsoring SEMpdx’s SearchFest 2016 Conference in Portland!

Search Engine Marketing Professionals of Portland (SEMpdx) is a local community of digital marketing professionals whose mission is to “build national credibility for Portland as a hub for the search engine marketing industry.” At Upsource, we take great pride in … Read More

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If You Aren’t Paying For Clicks on Google, It’s Time to Start.

  On February 1, 2016, Alphabet Inc. (parent company of Google) released their fourth quarter and fiscal year results for 2015. Google experienced significant revenue growth in 2015 compared to 2014, with a substantial increase in revenue from paid clicks.

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The Legal Market is Changing, and You Need to Keep Up.

Everyone knows that the Internet has become a worldwide hub dedicated to information storage and retrieval. It’s used for business, leisure, and sometimes, other questionable things. What’s never questioned is its usefulness and position as a staple in the present, … Read More

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Reaching Internet Success: Integrating Paid Media

You have a fantastic website and your social media presence is happening. You’re blogging and posting regularly. How do you make sure that your brand is finding the right audience? One way is to pay. Integrating paid media with your … Read More

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Upsource is a national brand and Internet marketing agency that provides personalized, high quality services including local search management, social media services, website design, content strategy, Search Engine Optimization, link building, and web presence analysis.

329 NE Couch St
Portland, OR 97232
(800) 893-2590