a blog focusing on the evolving web
Tag Archives: paid media
In the digital marketing industry, we throw around the terms “organic” and “paid” search like they’re going out of style (and trust us, they’re not) — but what do these terms actually mean? We’re here to explain.
What Does This Mean? Earlier this month, Google dropped all pay per click (PPC) ads from showing on the right-hand side of search engine results pages. Naturally, many individuals and businesses have been wondering what this means for their digital … Read More
Search Engine Marketing Professionals of Portland (SEMpdx) is a local community of digital marketing professionals whose mission is to “build national credibility for Portland as a hub for the search engine marketing industry.” At Upsource, we take great pride in … Read More
On February 1, 2016, Alphabet Inc. (parent company of Google) released their fourth quarter and fiscal year results for 2015. Google experienced significant revenue growth in 2015 compared to 2014, with a substantial increase in revenue from paid clicks.
Everyone knows that the Internet has become a worldwide hub dedicated to information storage and retrieval. It’s used for business, leisure, and sometimes, other questionable things. What’s never questioned is its usefulness and position as a staple in the present, … Read More