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a blog focusing on the evolving web

Tag Archives: new google update


Understanding the New Google Maps Q&A Feature for Business

It’s tough to keep up with Google; it seemingly tests and adds a new feature every month. Alas, that is our calling as digital marketers and yet, this one almost passed us by. We’re talking about the new Google Maps … Read More

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Google Doubles Daily Ad Spend

In a move that shocked many, Google recently doubled the daily AdWords budget limit for digital campaigns. Previous to the change, your daily ad spend was capped at 20% above your set daily budget. Going forth, that budget ceiling is twice your … Read More

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Google Changes the Rules (Again)

As we’ve said many times before, Google’s algorithm is constantly evolving and becoming smarter. Studying their advancements gives us a glimpse into the future of SEO tactics, and we’ll explore four of those in this week’s post.

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Google Penguin 4.0 Update Gives Bad Links the Cold Shoulder

Originally tested in 2012, Google released a small sampling of their algorithm update called Penguin 3.0 back in 2014. The main objective of this update was to identify websites that were trying to boost their search rankings through disingenuous link … Read More

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How Does Google Determine My Local Ranking?

Ferris Bueller once said that life moves pretty fast, and if you don’t stop to take a look around once in awhile, you might miss it. Right about so many things, Bueller’s words of wisdom are particularly applicable to industry … Read More

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Google Removes Right-Hand Side Ads

What Does This Mean? Earlier this month, Google dropped all pay per click (PPC) ads from showing on the right-hand side of search engine results pages. Naturally, many individuals and businesses have been wondering what this means for their digital … Read More

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Google Panda is Here to Stay

Originally unveiled in February of 2011, Google Panda, an algorithm designed to fight spam, is now officially a member of Google’s core ranking algorithm. When Panda first launched, it operated as a separate spam filter, meaning that it was only … Read More

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Google Flips The Bird with “Pigeon” Algorithm Update

Google recently updated its local search algorithm with the aim to provide more accurate and relevant results. Dubbed “pigeon” by Search Engine Land, because of the bird’s propensity to return home, the results of the update seem mixed as to … Read More

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Google Algorithm Update – Panda 4.0

“A Penguin, a hummingbird and a Panda walk into a bar…” Google’s naming of their search algorithms sounds like there’s a punchline on the way. But for Internet advertising and those looking to find an easy path to the front page, … Read More

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