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The Source

a blog focusing on the evolving web

Tag Archives: google seo


Google Doubles Daily Ad Spend

In a move that shocked many, Google recently doubled the daily AdWords budget limit for digital campaigns. Previous to the change, your daily ad spend was capped at 20% above your set daily budget. Going forth, that budget ceiling is twice your … Read More

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Mobile for the Win: Google Announces Index Shake-Up

You’ve heard it a million times before: mobile websites and applications are the wave of the future. If any doubt remained, Google’s news last week at Pubcon 2016 should put any uncertainty to bed. In this post we’ll dissect the … Read More

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Google Changes the Rules (Again)

As we’ve said many times before, Google’s algorithm is constantly evolving and becoming smarter. Studying their advancements gives us a glimpse into the future of SEO tactics, and we’ll explore four of those in this week’s post.

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Google Penguin 4.0 Update Gives Bad Links the Cold Shoulder

Originally tested in 2012, Google released a small sampling of their algorithm update called Penguin 3.0 back in 2014. The main objective of this update was to identify websites that were trying to boost their search rankings through disingenuous link … Read More

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Quality or Quantity: What’s Better for Content Marketing?

For the last several years, most experts in the content marketing world have been saying the quality of content matters more than the quantity. Recently, we’ve been seeing a bit of a shift toward the opposite line of thinking, suggesting … Read More

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Understanding Current Search Ranking Factors

For our clients, most of the important SEO work we do happens behind the scenes. We often get asked the question, “what exactly do you do?” In this post, we’ll review the most recent trends regarding Google search rankings. These … Read More

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Importance of Social Media and Reviews

Social Media Platforms Are Also Search Engines Gone are the days when people solely used Google, Yahoo and, more recently, Bing for initiating an online search. With Facebook incorporating trending news relevant to individual users, along with Twitter and Instagram … Read More

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Google Panda is Here to Stay

Originally unveiled in February of 2011, Google Panda, an algorithm designed to fight spam, is now officially a member of Google’s core ranking algorithm. When Panda first launched, it operated as a separate spam filter, meaning that it was only … Read More

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Google Flips The Bird with “Pigeon” Algorithm Update

Google recently updated its local search algorithm with the aim to provide more accurate and relevant results. Dubbed “pigeon” by Search Engine Land, because of the bird’s propensity to return home, the results of the update seem mixed as to … Read More

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The SEO Shakedown – Extortion Email Scam

It sounds like something out of The Sopranos. Faceless thugs terrorize a neighborhood business, demanding payment in exchange for protection; pay up or else. While it might be entertaining television, it’s the kind of headache that our real-life business could … Read More

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Upsource is a national brand and Internet marketing agency that provides personalized, high quality services including local search management, social media services, website design, content strategy, Search Engine Optimization, link building, and web presence analysis.

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