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The Source

a blog focusing on the evolving web

Tag Archives: content


Google Doubles Daily Ad Spend

In a move that shocked many, Google recently doubled the daily AdWords budget limit for digital campaigns. Previous to the change, your daily ad spend was capped at 20% above your set daily budget. Going forth, that budget ceiling is twice your … Read More

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Social Media is Important. Yes, Even For Lawyers.

As opposed to those that sell physical products, many companies that offer professional services believe that social media is simply irrelevant to their clients. While this may be true in some (i.e. extremely rare) cases, more often than not we’ve found that … Read More

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Quality or Quantity: What’s Better for Content Marketing?

For the last several years, most experts in the content marketing world have been saying the quality of content matters more than the quantity. Recently, we’ve been seeing a bit of a shift toward the opposite line of thinking, suggesting … Read More

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Understanding Current Search Ranking Factors

For our clients, most of the important SEO work we do happens behind the scenes. We often get asked the question, “what exactly do you do?” In this post, we’ll review the most recent trends regarding Google search rankings. These … Read More

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Is There a Difference Between Content Marketing and SEO?

Everyone in the digital marketing industry is talking about content marketing and Search Engine Optimization (SEO), debating which is more beneficial and releasing best practices for both methods. However, we want to ask a different question: is there really a … Read More

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Lawyers Need Blogs — Here’s Why

Expanding your web presence takes more than keywords and flashy images. In today’s ever-changing digital marketing industry, a successful website requires an up-to-date, informative blog.

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We’re Sponsoring SEMpdx’s SearchFest 2016 Conference in Portland!

Search Engine Marketing Professionals of Portland (SEMpdx) is a local community of digital marketing professionals whose mission is to “build national credibility for Portland as a hub for the search engine marketing industry.” At Upsource, we take great pride in … Read More

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Importance of Social Media and Reviews

Social Media Platforms Are Also Search Engines Gone are the days when people solely used Google, Yahoo and, more recently, Bing for initiating an online search. With Facebook incorporating trending news relevant to individual users, along with Twitter and Instagram … Read More

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Google Panda is Here to Stay

Originally unveiled in February of 2011, Google Panda, an algorithm designed to fight spam, is now officially a member of Google’s core ranking algorithm. When Panda first launched, it operated as a separate spam filter, meaning that it was only … Read More

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The Five Essentials of Great Content

Creating sustainable content that furthers your brand relies on a set of essentials to keep you moving forward, regardless of time and context. Here’s a list of the best practices we at Upsource hold near and dear to our keyboards.

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Upsource is a national brand and Internet marketing agency that provides personalized, high quality services including local search management, social media services, website design, content strategy, Search Engine Optimization, link building, and web presence analysis.

329 NE Couch St
Portland, OR 97232
(800) 893-2590