a blog focusing on the evolving web
Tag Archives: content marketing
For the last several years, most experts in the content marketing world have been saying the quality of content matters more than the quantity. Recently, we’ve been seeing a bit of a shift toward the opposite line of thinking, suggesting … Read More
Everyone in the digital marketing industry is talking about content marketing and Search Engine Optimization (SEO), debating which is more beneficial and releasing best practices for both methods. However, we want to ask a different question: is there really a … Read More
Expanding your web presence takes more than keywords and flashy images. In today’s ever-changing digital marketing industry, a successful website requires an up-to-date, informative blog.
Search Engine Marketing Professionals of Portland (SEMpdx) is a local community of digital marketing professionals whose mission is to “build national credibility for Portland as a hub for the search engine marketing industry.” At Upsource, we take great pride in … Read More
Social Media Platforms Are Also Search Engines Gone are the days when people solely used Google, Yahoo and, more recently, Bing for initiating an online search. With Facebook incorporating trending news relevant to individual users, along with Twitter and Instagram … Read More
Originally unveiled in February of 2011, Google Panda, an algorithm designed to fight spam, is now officially a member of Google’s core ranking algorithm. When Panda first launched, it operated as a separate spam filter, meaning that it was only … Read More
Creating sustainable content that furthers your brand relies on a set of essentials to keep you moving forward, regardless of time and context. Here’s a list of the best practices we at Upsource hold near and dear to our keyboards.