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The Source

a blog focusing on the evolving web

Tag Archives: Algorithm


Google Doubles Daily Ad Spend

In a move that shocked many, Google recently doubled the daily AdWords budget limit for digital campaigns. Previous to the change, your daily ad spend was capped at 20% above your set daily budget. Going forth, that budget ceiling is twice your … Read More

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Google Changes the Rules (Again)

As we’ve said many times before, Google’s algorithm is constantly evolving and becoming smarter. Studying their advancements gives us a glimpse into the future of SEO tactics, and we’ll explore four of those in this week’s post.

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Google Penguin 4.0 Update Gives Bad Links the Cold Shoulder

Originally tested in 2012, Google released a small sampling of their algorithm update called Penguin 3.0 back in 2014. The main objective of this update was to identify websites that were trying to boost their search rankings through disingenuous link … Read More

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Understanding Current Search Ranking Factors

For our clients, most of the important SEO work we do happens behind the scenes. We often get asked the question, “what exactly do you do?” In this post, we’ll review the most recent trends regarding Google search rankings. These … Read More

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How Does Google Determine My Local Ranking?

Ferris Bueller once said that life moves pretty fast, and if you don’t stop to take a look around once in awhile, you might miss it. Right about so many things, Bueller’s words of wisdom are particularly applicable to industry … Read More

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Google Panda is Here to Stay

Originally unveiled in February of 2011, Google Panda, an algorithm designed to fight spam, is now officially a member of Google’s core ranking algorithm. When Panda first launched, it operated as a separate spam filter, meaning that it was only … Read More

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Oh No They Didn’t! Google Releases Yet Another Panda Update – Panda 4.1

Well, it’s that time again – and no, you’re not just having deja vu – Google’s Panda has come back to visit. This time, the Panda has upgraded to version 4.1, which means it’s more powerful than ever and is looking for any … Read More

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Google Flips The Bird with “Pigeon” Algorithm Update

Google recently updated its local search algorithm with the aim to provide more accurate and relevant results. Dubbed “pigeon” by Search Engine Land, because of the bird’s propensity to return home, the results of the update seem mixed as to … Read More

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Google Algorithm Update – Panda 4.0

“A Penguin, a hummingbird and a Panda walk into a bar…” Google’s naming of their search algorithms sounds like there’s a punchline on the way. But for Internet advertising and those looking to find an easy path to the front page, … Read More

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The Hummingbird Effect

Like the rest of the digital world, Search Engine Optimization (SEO) has evolved dramatically in the last few years. Unlike the “K-T Event” that ended the era of dinosaurs 65 million years ago, the latest impact to change the face … Read More

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