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The Source

a blog focusing on the evolving web


Top 3 Legal Marketing Challenges of 2017

Aqua overlay on an image of a woman performing a Google search on her laptop with overlayed white text that says Top 3 Legal Marketing Challenges of 2017Legal marketing is a beast of its own in the digital marketing realm. While some general digital marketing best practices are applicable, there are also many unique challenges. In this post, we’ll outline some of these challenges and present some solutions.Read More »

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It’s 2017, Do Links Still Matter?

Vector illustration of a linkThis question has been floating around the SEO universe since the end of 2016. While it seems like a simple question, it’s actually quite complex. Lucky for you, we’ve boiled it all down into a digestible answer.Read More »

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A Night of SEO in Portland: The Top Three Ins & Outs of Digital Campaigns

This month’s SEMpdx event was all about prioritizing, building, and measuring your digital campaigns with John McPhee and Ryan Campbell of OregonLive. Chock full of both basic review and advanced tips and tricks, our team walked away from the event with our heads brimming with knowledge. In this post, we will discuss our three biggest takeaways from the evening.Read More »

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The Top 4 Reasons Why You Should Invest in LinkedIn Paid Advertising

We’ll just be frank here — no one really enjoys spending money on social ads but it has become a necessary evil. It’s not all bad though; advertising on social media allows you to target specific audiences to an extent traditional advertising could never touch. You want to target women aged 25-44 in the greater Pittsburgh-metro area who are considering divorce? Done. In this post, we’ll narrow our focus to just one channel and explore why LinkedIn advertising is blowing up and successfully converting potential clients.Read More »

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Who, me? Search Centroids & User Experience in 2017

Illustrated city map with large centroid pinYou know that Google shows you local results when you search for physical things, such as restaurants or law firms, but have you ever wondered how or why it knows to do this as opposed to showing you a dry-cleaner in, say, London? SEO teaches us that websites with the highest rankings should show up first, yet Google filters results, at least in part, by where we are and what we’re looking for. In this post, we’ll discuss how that works and why it’s so important for your organic SEO rankings.Read More »

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The Rise of DuckDuckGo & Privacy in Search

Screenshot of DuckDuckGo's landing page after you install the browser extensionLike most people, you probably have a favorite search engine that you use for everything. It’s probably Google, Bing, or Yahoo and you most likely see ads on all of the sites you visit that match recent searches. Even though you have checked the “do not track” option in your settings, right? As more of us become increasingly more concerned about our online privacy, a new wunderkind in search has exploded onto the map to offer a stealthier experience. Enter: DuckDuckGo.Read More »

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In the Pursuit of Helping Portland Kids Read & Succeed

keith-waveOn March 9th we were thrilled and honored to present a big (both literally and figuratively) check to local nonprofit Reading Results at SEMpdx’s annual Engage conference. As we’ve written about before, Upsource has formed a friendly bond with Reading Results over the last year while we’ve had the privilege of working closely with them as SEMpdx’s Charity of Choice.Read More »

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3 Surprising Reasons Why Your Attorney Profile Page is Important to Your Clients

Graphic of a smiling lawyer, like the photo you should have on your attorney profile page!

When we build new websites for our clients, we always recommend including an attorney profile page. These pages not only spell out your hard-earned credentials, but they also give your practice a human face. In this post we’ll explore three reasons these pages are important that you perhaps haven’t considered.Read More »

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Google Cracks Down on Predatory Ads & Fake News

Infographic of the types of ads removed by Google in 2016

Photo credit: Search Engine Land

Last month, Google revealed that it had removed 1.7 billion ads over the course of 2016. You read that right — one-point-seven-billion! This number has increased astronomically since 2015 when Google removed a pithy (in comparison) 750 million ads. This information was released in Google’s annual “Bad Ads” report. Before you get up in arms about the free web and censorship, Google has this to say about bad ads:

But bad ads can ruin the online experience for everyone. They promote illegal products and unrealistic offers. They can trick people into sharing personal information and infect devices with harmful software. Ultimately, bad ads pose a threat to users, Google’s partners, and the sustainability of the open web itself.Read More »

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A Night of SEO in Portland: Virtual Locations

Illustrated graphic of a map with Google's pin, representing virtual locationsThis month’s SEMpdx event was titled SEO for 2017 & Beyond, and was truly chock-full of helpful data, insights, and predictions, not to mention an exceptional list of 291 keyword tools curated by speaker David Portney. The other exceptional speaker for the night, Kevin Chow, focused on local SEO. He talked about the importance of keeping accurate business listings across all directories, and how P.O. boxes and virtual locations can muddy these waters. In this recap post, we’ll delve deeper into virtual locations and how to employ SEO best practices without a physical office.Read More »

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Upsource is a national brand and Internet marketing agency that provides personalized, high quality services including local search management, social media services, website design, content strategy, Search Engine Optimization, link building, and web presence analysis.

1737 NE Alberta St.
Suite 201
Portland, OR 97211
(800) 893-2590