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The Source

a blog focusing on the evolving web


One-on-One with an Upsource Paid Media Manager

Drew Tumlinson, Paid Media Manager at UpsourceToday at Upsource, we sat down to interview one of our knowledgeable team members who spends well over 40 hours a week managing client ad campaigns. Why, you may ask?
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Watch Out Google — Facebook Updates Upping the Stakes for Local Search

Illustration of a large group of people with the Facebook 'F' peeking out over them like a periscope, signifying the Facebook updates that are shaking up local search.While Google continues to reign supreme in all things search, Facebook is slowly, quietly carving out a piece of the local pie. The world’s most used social media channel has made quite a few changes in the last 18 months, improving its capabilities and quality significantly. Wesley Young of the Local Search Association gave a detailed insight into these changes, but what we’re most interested in is: given all of these changes, what can businesses do to get a leg up on their competitors?Read More »

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4 Important Tips for Producing Your Law Firm’s Website Content

Illustrated image of a woman sitting at her workspace, agonizing over her law firm's website content.Content of any kind — printed, digital, broadcast, televised, etc. — relies on clear strategy and proven consumer research to be successful. Easy, right? Not so much. If you’ve ever hemmed and hawed over your law firm’s website content, you are far from alone. In this post, we’ll outline some basic insights into how you might organize and produce your content, specifically focusing on tone and subject matter.Read More »

Posted in Legal Marketing, Online Marketing | Comments Off on 4 Important Tips for Producing Your Law Firm’s Website Content

Traditional Demographics vs. Behavioral Segmentations in Digital Marketing

Image of a person researching the difference between demographic and behavioral segmentation onlineDo you know who your website and social channels are targeting? If not, that’s another discussion for another post. Assuming you have been targeting specific demographics, what do they look like? In this post, we’ll examine micro-demographics you could be missing that are just waiting for someone like you to find them.Read More »

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Google Combats Fake News with Fact Check Feature in Search

Screenshot of Google's new fact check search feature.

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To put it simply, it’s been a wild ride in the press over the last 18 months. It seems we can’t get through a single day without someone claiming “fake news!” There have always been falsified stories in the news, but it has become increasingly more difficult to distinguish between these and legitimate stories as more people cite internet sources, including various social media channels, as their primary or only news outlet.Read More »

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Life Moves Pretty Fast, Y’all — Mobile Ad Spend Inevitably Surpasses Desktop in 2016

Woman in her office with a desktop, but who chooses to search ads on her mobile phone.The results on digital ad spending for the last year are out and they are juicy. As was to be predicted, mobile advertising has finally surpassed that of desktop spending. For years we’ve been saying mobile is the future, and the future is now, boys and girls. Let’s take a look at this data, shall we?Read More »

Posted in Legal Marketing, Online Marketing | Comments Off on Life Moves Pretty Fast, Y’all — Mobile Ad Spend Inevitably Surpasses Desktop in 2016

Advertisers Mum on Proposed Legal Industry Ad Regulations

Green overlay on blurred image of legal advertisers collaboratingThere have been many articles written recently about the rise of class-action lawsuits and the attorneys who employ the help of advertising firms to help them find plaintiffs to join them. We’ve examined possible ethical issues regarding social media recruitment, which is why a short story from Ad Age caught our eye. Let’s dive in.Read More »

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5 Relevant Topics for Attorneys to Post on Social Media

Image of an exasperated attorney, wishing for 5 relevant topics for attorneys to post on social media.At this point in time, you can’t afford to neglect your firm’s social media profiles or forgo them altogether. Many service-based firms falsely believe social media isn’t important to their bottom line, but this couldn’t be further from the truth. In this post, we’ll outline five important topics your law firm can post about week after week that will engage your fans.Read More »

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Top 3 Legal Marketing Challenges of 2017

Aqua overlay on an image of a woman performing a Google search on her laptop with overlayed white text that says Top 3 Legal Marketing Challenges of 2017Legal marketing is a beast of its own in the digital marketing realm. While some general digital marketing best practices are applicable, there are also many unique challenges. In this post, we’ll outline some of these challenges and present some solutions.Read More »

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It’s 2017, Do Links Still Matter?

Vector illustration of a linkThis question has been floating around the SEO universe since the end of 2016. While it seems like a simple question, it’s actually quite complex. Lucky for you, we’ve boiled it all down into a digestible answer.Read More »

Posted in Search Engine Optimization, Web Presence | Comments Off on It’s 2017, Do Links Still Matter?

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Upsource is a national brand and Internet marketing agency that provides personalized, high quality services including local search management, social media services, website design, content strategy, Search Engine Optimization, link building, and web presence analysis.

1737 NE Alberta St.
Suite 201
Portland, OR 97211
(800) 893-2590