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The Source

a blog focusing on the evolving web


The End of Legalese: What Does This Mean For Lawyers?

Image of an intricate legal document and a magnifying glass, representing the use of legalese, which is on the decline in popularity.In a trend that many laud as logical and just as many mourn as the dearth of legal language, judges and attorneys across the U.S. are shying away from what has come to be known as “legalese” in their writings. This change in attitudes follows that of many other industries, as simple, easy-to-read text has risen in popularity as more and more of it is intended to be shared online. Let’s take a look at what this means and then we’ll leave it up to you to decide if you’re ready to roll on with the changing times or retain a more classic writing style.Read More »

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Unhackable: How to Create an (Actually) Strong Password

Image of a computer hacker who knows that most people don't know how to create a strong password.Now that we can carry out our most important tasks online — pay bills, make medical appointments, file taxes — it is vital that we take every measure to keep our information out of the wrong hands. Much of this hinges on creating fail-safe usernames and passwords. We’ve been told for many years that long, nonsensical passwords are the hardest to crack. Unfortunately, this isn’t actually true. Find out why this is and how you can better protect yourself going forth.Read More »

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Videos on Your Law Firm’s Website: Hot or Not?

Image of a video camera next to a laptop, like the ones used to produce videos on your law firm's website. Photo by JESHOOTS.COM on Unsplash.For the last few years, everyone and their mother has been screeching about the importance of video as marketing content. Too many articles to count have been written about how no one reads anything anymore (Hello? Can anybody hear me?). Along with just about everything else, however, it is important to look at different industries and their trends. After all, there truly is no “one size fits all” approach to marketing. Until very recently, we were severely lacking in data pertaining to video and legal marketing. Fortunately, the Forbes Agency Council noticed this gap and conducted some valuable research. Let’s dig in.Read More »

Posted in Legal Marketing, Online Marketing, Web Presence | Comments Off on Videos on Your Law Firm’s Website: Hot or Not?

Be Careful What You Post (and What You Delete!) — It Can and Will Be Used Against You.

A group of people posting on social media from different devicesEveryday we are encouraged to engage with social media, to share pictures and personal opinions with our friends, but sometimes this level of public sharing can go awry. In this post, we cover a story where a man’s photo shared on his personal profile resulted in some bad legal advice, and some harsh consequences as a result. Read on to find out what happened, and how you can avoid this kind of situation.Read More »

Posted in Web Presence | Comments Off on Be Careful What You Post (and What You Delete!) — It Can and Will Be Used Against You.

A Night of Networking in Portland: 2017 SEMpdx Annual Rooftop Party

Earlier this week, the Upsource team sponsored the 9th annual SEMpdx Rooftop Networking Party at Portland’s Hotel deLuxe. It was hot, but we all survived with cold beverages, fresh fruit, pizza, and a plethora of enthusiasm. In this post, we’ll outline the highlights and tell everyone what’s next for both Upsource and SEMpdx.Read More »

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Why Do You Need PPC? Because Legal Keywords Drive Competition

Image of an attorney holding a credit card, paying for PPC because legal keywords drive competition.Around this time last year, we wrote about how the legal field spends more on Google AdWords than any other industry. Fast-forward to now and lawyers are still shelling out the big bucks to compete online. Last month, WordStream did a study and discovered Google’s top 25 most expensive keywords in 2017. This year “lawyer” takes the number four slot. In this post, we’ll explain what this means for you and your law firm’s marketing strategy.Read More »

Posted in Legal Marketing, Online Marketing, Web Presence | Comments Off on Why Do You Need PPC? Because Legal Keywords Drive Competition

The Top 3 Reasons Why You Should Stop Googling Yourself

An attorney Googling himself in his officeKnowing there is easily searchable information about ourselves or our businesses online stokes a natural curiosity within us that makes us want to find it and obsess over it. This is perfectly understandable, especially if you are paying for digital marketing services. Who wouldn’t want to try to see themselves as their clients or website visitors do? Unfortunately, Googling yourself on the regular almost always does more harm than good, which is why we discourage our clients from doing so. In this post, we’ll delve into this a little deeper.Read More »

Posted in Legal Marketing, Online Marketing, Web Presence | Comments Off on The Top 3 Reasons Why You Should Stop Googling Yourself

What is Review Spam & How Can You Fight It?

5 Star ReviewWe’ve talked at length about the importance of collecting client reviews to post on Google and other various social media and directory sites, but we’ve yet to focus on the phenomenon of review spam. In this week’s post, we’ll explain what this is and what you can do about it.Read More »

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One-on-One with an Upsource Paid Media Manager

Drew Tumlinson, Paid Media Manager at UpsourceToday at Upsource, we sat down to interview one of our knowledgeable team members who spends well over 40 hours a week managing client ad campaigns. Why, you may ask?
Read More »

Posted in Online Marketing, Upsource | Comments Off on One-on-One with an Upsource Paid Media Manager

Watch Out Google — Facebook Updates Upping the Stakes for Local Search

Illustration of a large group of people with the Facebook 'F' peeking out over them like a periscope, signifying the Facebook updates that are shaking up local search.While Google continues to reign supreme in all things search, Facebook is slowly, quietly carving out a piece of the local pie. The world’s most used social media channel has made quite a few changes in the last 18 months, improving its capabilities and quality significantly. Wesley Young of the Local Search Association gave a detailed insight into these changes, but what we’re most interested in is: given all of these changes, what can businesses do to get a leg up on their competitors?Read More »

Posted in Online Marketing, Web Presence | Comments Off on Watch Out Google — Facebook Updates Upping the Stakes for Local Search

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Upsource is a national brand and Internet marketing agency that provides personalized, high quality services including local search management, social media services, website design, content strategy, Search Engine Optimization, link building, and web presence analysis.

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Portland, OR 97211
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