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The Source

a blog focusing on the evolving web

HTTPS Vital for Both Security & SEO Rankings

HTTPS vital for SEOIs your website running on HTTPS protocol? If so, good on you! If not, read through this post to learn why it really (really) should be.

What is HTTPS Protocol?

All current websites are running on either HTTP or HTTPS protocol. Websites on HTTPS are securely encrypted and far less vulnerable to hacking. Users can feel safer submitting any personal information through your site’s forms and fields. As of now, sites running on HTTP will display an information icon that will tell visitors to be wary of information they submit when clicked on. In some cases, they may even encounter a scary warning page telling them your site isn’t secure.


Another benefit of moving your site over to HTTPS is that Google will trust it more than sites still on HTTP, which means it will likely rank higher. Google announced it would begin using HTTPS as a ranking signal back in 2014 and it has only become more important over the last few years. It is safe to say that it is only a matter of time before sites running on HTTP will be penalized by Google and suffer drops in SEO rankings. It is best to make the (easy) switch now before that inevitably happens.

If you’re ready to make the switch to HTTPS but don’t know how to do it, fear not. Upsource can help! Give us a call today at (800) 893-2590 to learn more about our website management services and be sure to follow us on Facebook and Twitter for more web tips and news.

This entry was posted in Online Marketing, Search Engine Optimization, Web Presence. Bookmark the permalink.

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Upsource is a national brand and Internet marketing agency that provides personalized, high quality services including local search management, social media services, website design, content strategy, Search Engine Optimization, link building, and web presence analysis.

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