facebook hover facebook hover twitter hover googleplus hover email hover

The Source

a blog focusing on the evolving web


Google Doubles Daily Ad Spend

A professional man and woman sit across the table from each other to discuss how their new AdWords strategy will change now that Google has doubled the daily ad spend limit.In a move that shocked many, Google recently doubled the daily AdWords budget limit for digital campaigns. Previous to the change, your daily ad spend was capped at 20% above your set daily budget. Going forth, that budget ceiling is twice your daily budget, which is a significant increase.

The Pros

Google stated that a higher daily ad spend will capitalize on high traffic days in order to offset slow days that don’t reach the limit you’ve set. They feel as though this will help advertisers hit their monthly marketing goals more consistently and quickly. Furthermore, the change does not cost you any additional money, it just changes the way the money you have already spent is used.

The Cons

There are some drawbacks to this change that many have expressed via Twitter and Facebook. The most obvious con being a much higher likelihood that you will blow through your monthly budget in the first few days and then not have ads running for the majority of the month. For example, if the first four days of the month are high traffic days that use 20% of your monthly budget, that is upwards of 25 days of no ads, which makes consistency in your campaign exceedingly difficult to gauge. It is hard to track user behavior if you only have a couple of days of data per month.

Advertisers are irked by the lack of choice in this matter. Why not let each individual advertiser choose whether or not they want to have their daily budgets doubled? Why was this not rolled out as an optional feature that one could turn on or off depending on their needs?

Testing, Testing, Testing

Regardless of anyone’s feelings on the matter, we will just have to wait and see how this plays out. We are hopeful that Google knows what it is doing and campaigns will perform better than ever. In the meantime, we suggest altering your daily budget to account for the potential overspend.

For more industry news and tips, follow Upsource on Facebook and Twitter. If you are interested in starting a Google AdWords campaign or would like to adjust an existing one we manage for you, please give us a call at (800) 893-2590.

This entry was posted in Online Marketing and tagged , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.


ˆ
Back to
top

Upsource is a national brand and Internet marketing agency that provides personalized, high quality services including local search management, social media services, website design, content strategy, Search Engine Optimization, link building, and web presence analysis.

329 NE Couch St
Portland, OR 97232
(800) 893-2590