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The Source

a blog focusing on the evolving web

Category Archives: Web Presence


HTTPS Vital for Both Security & SEO Rankings

Is your website running on HTTPS protocol? If so, good on you! If not, read through this post to learn why it really (really) should be.

Posted in Online Marketing, Search Engine Optimization, Web Presence | Comments Off on HTTPS Vital for Both Security & SEO Rankings

Videos on Your Law Firm’s Website: Hot or Not?

For the last few years, everyone and their mother has been screeching about the importance of video as marketing content. Too many articles to count have been written about how no one reads anything anymore (Hello? Can anybody hear me?). … Read More

Posted in Legal Marketing, Online Marketing, Web Presence | Comments Off on Videos on Your Law Firm’s Website: Hot or Not?

Be Careful What You Post (and What You Delete!) — It Can and Will Be Used Against You.

Everyday we are encouraged to engage with social media, to share pictures and personal opinions with our friends, but sometimes this level of public sharing can go awry. In this post, we cover a story where a man’s photo shared … Read More

Posted in Web Presence | Comments Off on Be Careful What You Post (and What You Delete!) — It Can and Will Be Used Against You.

Why Do You Need PPC? Because Legal Keywords Drive Competition

Around this time last year, we wrote about how the legal field spends more on Google AdWords than any other industry. Fast-forward to now and lawyers are still shelling out the big bucks to compete online. Last month, WordStream did a study and discovered … Read More

Posted in Legal Marketing, Online Marketing, Web Presence | Comments Off on Why Do You Need PPC? Because Legal Keywords Drive Competition

The Top 3 Reasons Why You Should Stop Googling Yourself

Knowing there is easily searchable information about ourselves or our businesses online stokes a natural curiosity within us that makes us want to find it and obsess over it. This is perfectly understandable, especially if you are paying for digital … Read More

Posted in Legal Marketing, Online Marketing, Web Presence | Comments Off on The Top 3 Reasons Why You Should Stop Googling Yourself

What is Review Spam & How Can You Fight It?

We’ve talked at length about the importance of collecting client reviews to post on Google and other various social media and directory sites, but we’ve yet to focus on the phenomenon of review spam. In this week’s post, we’ll explain what this is … Read More

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Watch Out Google — Facebook Updates Upping the Stakes for Local Search

While Google continues to reign supreme in all things search, Facebook is slowly, quietly carving out a piece of the local pie. The world’s most used social media channel has made quite a few changes in the last 18 months, … Read More

Posted in Online Marketing, Web Presence | Comments Off on Watch Out Google — Facebook Updates Upping the Stakes for Local Search

It’s 2017, Do Links Still Matter?

This question has been floating around the SEO universe since the end of 2016. While it seems like a simple question, it’s actually quite complex. Lucky for you, we’ve boiled it all down into a digestible answer.

Posted in Search Engine Optimization, Web Presence | Comments Off on It’s 2017, Do Links Still Matter?

A Night of SEO in Portland: The Top Three Ins & Outs of Digital Campaigns

This month’s SEMpdx event was all about prioritizing, building, and measuring your digital campaigns with John McPhee and Ryan Campbell of OregonLive. Chock full of both basic review and advanced tips and tricks, our team walked away from the event … Read More

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The Top 4 Reasons Why You Should Invest in LinkedIn Paid Advertising

We’ll just be frank here — no one really enjoys spending money on social ads but it has become a necessary evil. It’s not all bad though; advertising on social media allows you to target specific audiences to an extent … Read More

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Upsource is a national brand and Internet marketing agency that provides personalized, high quality services including local search management, social media services, website design, content strategy, Search Engine Optimization, link building, and web presence analysis.

1737 NE Alberta St.
Suite 201
Portland, OR 97211
(800) 893-2590