a blog focusing on the evolving web
Category Archives: Web Presence
Is your website running on HTTPS protocol? If so, good on you! If not, read through this post to learn why it really (really) should be.
For the last few years, everyone and their mother has been screeching about the importance of video as marketing content. Too many articles to count have been written about how no one reads anything anymore (Hello? Can anybody hear me?). … Read More
Everyday we are encouraged to engage with social media, to share pictures and personal opinions with our friends, but sometimes this level of public sharing can go awry. In this post, we cover a story where a man’s photo shared … Read More
Around this time last year, we wrote about how the legal field spends more on Google AdWords than any other industry. Fast-forward to now and lawyers are still shelling out the big bucks to compete online. Last month, WordStream did a study and discovered … Read More
Knowing there is easily searchable information about ourselves or our businesses online stokes a natural curiosity within us that makes us want to find it and obsess over it. This is perfectly understandable, especially if you are paying for digital … Read More
We’ve talked at length about the importance of collecting client reviews to post on Google and other various social media and directory sites, but we’ve yet to focus on the phenomenon of review spam. In this week’s post, we’ll explain what this is … Read More
While Google continues to reign supreme in all things search, Facebook is slowly, quietly carving out a piece of the local pie. The world’s most used social media channel has made quite a few changes in the last 18 months, … Read More
This question has been floating around the SEO universe since the end of 2016. While it seems like a simple question, it’s actually quite complex. Lucky for you, we’ve boiled it all down into a digestible answer.
This month’s SEMpdx event was all about prioritizing, building, and measuring your digital campaigns with John McPhee and Ryan Campbell of OregonLive. Chock full of both basic review and advanced tips and tricks, our team walked away from the event … Read More
We’ll just be frank here — no one really enjoys spending money on social ads but it has become a necessary evil. It’s not all bad though; advertising on social media allows you to target specific audiences to an extent … Read More