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The Source

a blog focusing on the evolving web

Category Archives: Search Engine Optimization


Traditional Demographics vs. Behavioral Segmentations in Digital Marketing

Do you know who your website and social channels are targeting? If not, that’s another discussion for another post. Assuming you have been targeting specific demographics, what do they look like? In this post, we’ll examine micro-demographics you could be … Read More

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Google Combats Fake News with Fact Check Feature in Search

To put it simply, it’s been a wild ride in the press over the last 18 months. It seems we can’t get through a single day without someone claiming “fake news!” There have always been falsified stories in the news, … Read More

Posted in Online Marketing, Search Engine Optimization | Comments Off on Google Combats Fake News with Fact Check Feature in Search

Top 3 Legal Marketing Challenges of 2017

Legal marketing is a beast of its own in the digital marketing realm. While some general digital marketing best practices are applicable, there are also many unique challenges. In this post, we’ll outline some of these challenges and present some … Read More

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It’s 2017, Do Links Still Matter?

This question has been floating around the SEO universe since the end of 2016. While it seems like a simple question, it’s actually quite complex. Lucky for you, we’ve boiled it all down into a digestible answer.

Posted in Search Engine Optimization, Web Presence | Comments Off on It’s 2017, Do Links Still Matter?

Who, me? Search Centroids & User Experience in 2017

You know that Google shows you local results when you search for physical things, such as restaurants or law firms, but have you ever wondered how or why it knows to do this as opposed to showing you a dry-cleaner … Read More

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The Rise of DuckDuckGo & Privacy in Search

Like most people, you probably have a favorite search engine that you use for everything. It’s probably Google, Bing, or Yahoo and you most likely see ads on all of the sites you visit that match recent searches. Even though … Read More

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A Night of SEO in Portland: Virtual Locations

This month’s SEMpdx event was titled SEO for 2017 & Beyond, and was truly chock-full of helpful data, insights, and predictions, not to mention an exceptional list of 291 keyword tools curated by speaker David Portney. The other exceptional speaker … Read More

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A Night of SEO in Portland: Building a Content Roadmap Recap

As members of SEMpdx, we get to go to awesome monthly learning events featuring some of the brightest players in our industry. This January was no different, as speakers Heather Lloyd-Martin and Lisa Williams shared some strategies gleaned from their … Read More

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User Experience — The Key to SEO in 2017?

Over the last year, the best SEO strategies have become less about specific keywords and more about their relationship with user experience. In this post, we’ll examine a few of the major ways to ensure your SEO and user experience … Read More

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Fake News, Real Problems

Unless you’ve been curled up under a rock for the last 18 months — and who could blame you? — you probably know that America just elected its next president. With the spate of recent reports regarding fake news stories … Read More

Posted in Search Engine Optimization | Comments Off on Fake News, Real Problems

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Upsource is a national brand and Internet marketing agency that provides personalized, high quality services including local search management, social media services, website design, content strategy, Search Engine Optimization, link building, and web presence analysis.

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