a blog focusing on the evolving web
Category Archives: Search Engine Optimization
It’s tough to keep up with Google; it seemingly tests and adds a new feature every month. Alas, that is our calling as digital marketers and yet, this one almost passed us by. We’re talking about the new Google Maps … Read More
Is your website running on HTTPS protocol? If so, good on you! If not, read through this post to learn why it really (really) should be.
Do you know who your website and social channels are targeting? If not, that’s another discussion for another post. Assuming you have been targeting specific demographics, what do they look like? In this post, we’ll examine micro-demographics you could be … Read More
To put it simply, it’s been a wild ride in the press over the last 18 months. It seems we can’t get through a single day without someone claiming “fake news!” There have always been falsified stories in the news, … Read More
Legal marketing is a beast of its own in the digital marketing realm. While some general digital marketing best practices are applicable, there are also many unique challenges. In this post, we’ll outline some of these challenges and present some … Read More
This question has been floating around the SEO universe since the end of 2016. While it seems like a simple question, it’s actually quite complex. Lucky for you, we’ve boiled it all down into a digestible answer.
You know that Google shows you local results when you search for physical things, such as restaurants or law firms, but have you ever wondered how or why it knows to do this as opposed to showing you a dry-cleaner … Read More
Like most people, you probably have a favorite search engine that you use for everything. It’s probably Google, Bing, or Yahoo and you most likely see ads on all of the sites you visit that match recent searches. Even though … Read More
This month’s SEMpdx event was titled SEO for 2017 & Beyond, and was truly chock-full of helpful data, insights, and predictions, not to mention an exceptional list of 291 keyword tools curated by speaker David Portney. The other exceptional speaker … Read More
As members of SEMpdx, we get to go to awesome monthly learning events featuring some of the brightest players in our industry. This January was no different, as speakers Heather Lloyd-Martin and Lisa Williams shared some strategies gleaned from their … Read More