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The Source

a blog focusing on the evolving web

Category Archives: Search Engine Optimization


The Rise of DuckDuckGo & Privacy in Search

Like most people, you probably have a favorite search engine that you use for everything. It’s probably Google, Bing, or Yahoo and you most likely see ads on all of the sites you visit that match recent searches. Even though … Read More

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A Night of SEO in Portland: Virtual Locations

This month’s SEMpdx event was titled SEO for 2017 & Beyond, and was truly chock-full of helpful data, insights, and predictions, not to mention an exceptional list of 291 keyword tools curated by speaker David Portney. The other exceptional speaker … Read More

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A Night of SEO in Portland: Building a Content Roadmap Recap

As members of SEMpdx, we get to go to awesome monthly learning events featuring some of the brightest players in our industry. This January was no different, as speakers Heather Lloyd-Martin and Lisa Williams shared some strategies gleaned from their … Read More

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User Experience — The Key to SEO in 2017?

Over the last year, the best SEO strategies have become less about specific keywords and more about their relationship with user experience. In this post, we’ll examine a few of the major ways to ensure your SEO and user experience … Read More

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Fake News, Real Problems

Unless you’ve been curled up under a rock for the last 18 months — and who could blame you? — you probably know that America just elected its next president. With the spate of recent reports regarding fake news stories … Read More

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Local SEO Challenges & Strategy

Small and medium-sized law firms face many challenges when promoting brand awareness, which is why we take great pride in providing first-rate SEO and digital marketing services to legal practices throughout the United States. In today’s blog, we’ll take a … Read More

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4 Reasons Why Having Multiple Websites for Your Business is Bad News

Though it may seem like having more websites for your company offers more opportunities for your clients to find you, in reality the opposite is true. In this post we’ll explain why having just one optimized and updated website is … Read More

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How Genuine Empathy Benefits Your Bottom Line

Oh boy. What a week. Moving on (because what else is there to do?), we’re looking at a stark difference in corporate emergency response policies and how a compassionate response can help you build genuine relationships with your client base.

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URLs: Getting the Most Bang for Your Buck

At first glance, URLs don’t seem all that important. We rarely type them out, opting instead to let Google figure them out for us with some quick searching. But therein lies their importance — even the all-powerful Google needs help … Read More

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Mobile for the Win: Google Announces Index Shake-Up

You’ve heard it a million times before: mobile websites and applications are the wave of the future. If any doubt remained, Google’s news last week at Pubcon 2016 should put any uncertainty to bed. In this post we’ll dissect the … Read More

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Upsource is a national brand and Internet marketing agency that provides personalized, high quality services including local search management, social media services, website design, content strategy, Search Engine Optimization, link building, and web presence analysis.

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Portland, OR 97211
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