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The Source

a blog focusing on the evolving web

Category Archives: Online Marketing


Top 3 Legal Marketing Challenges of 2017

Legal marketing is a beast of its own in the digital marketing realm. While some general digital marketing best practices are applicable, there are also many unique challenges. In this post, we’ll outline some of these challenges and present some … Read More

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A Night of SEO in Portland: The Top Three Ins & Outs of Digital Campaigns

This month’s SEMpdx event was all about prioritizing, building, and measuring your digital campaigns with John McPhee and Ryan Campbell of OregonLive. Chock full of both basic review and advanced tips and tricks, our team walked away from the event … Read More

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The Top 4 Reasons Why You Should Invest in LinkedIn Paid Advertising

We’ll just be frank here — no one really enjoys spending money on social ads but it has become a necessary evil. It’s not all bad though; advertising on social media allows you to target specific audiences to an extent … Read More

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Who, me? Search Centroids & User Experience in 2017

You know that Google shows you local results when you search for physical things, such as restaurants or law firms, but have you ever wondered how or why it knows to do this as opposed to showing you a dry-cleaner … Read More

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The Rise of DuckDuckGo & Privacy in Search

Like most people, you probably have a favorite search engine that you use for everything. It’s probably Google, Bing, or Yahoo and you most likely see ads on all of the sites you visit that match recent searches. Even though … Read More

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Google Cracks Down on Predatory Ads & Fake News

Last month, Google revealed that it had removed 1.7 billion ads over the course of 2016. You read that right — one-point-seven-billion! This number has increased astronomically since 2015 when Google removed a pithy (in comparison) 750 million ads. This … Read More

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A Night of SEO in Portland: Virtual Locations

This month’s SEMpdx event was titled SEO for 2017 & Beyond, and was truly chock-full of helpful data, insights, and predictions, not to mention an exceptional list of 291 keyword tools curated by speaker David Portney. The other exceptional speaker … Read More

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Ad Fraud: The Common Enemy We Need to Vanquish

“Ad fraud” is a 2016-2017 buzzphrase we’ll likely hear more and more until our industry collectively finds a way to better fight this growing phenomenon. But what is ad fraud? Ad fraud occurs when digital bots trigger ad clicks or … Read More

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User Experience — The Key to SEO in 2017?

Over the last year, the best SEO strategies have become less about specific keywords and more about their relationship with user experience. In this post, we’ll examine a few of the major ways to ensure your SEO and user experience … Read More

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Local SEO Challenges & Strategy

Small and medium-sized law firms face many challenges when promoting brand awareness, which is why we take great pride in providing first-rate SEO and digital marketing services to legal practices throughout the United States. In today’s blog, we’ll take a … Read More

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Upsource is a national brand and Internet marketing agency that provides personalized, high quality services including local search management, social media services, website design, content strategy, Search Engine Optimization, link building, and web presence analysis.

1737 NE Alberta St.
Suite 201
Portland, OR 97211
(800) 893-2590