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The Source

a blog focusing on the evolving web

Category Archives: Online Marketing


The Top 3 Reasons Why You Should Stop Googling Yourself

Knowing there is easily searchable information about ourselves or our businesses online stokes a natural curiosity within us that makes us want to find it and obsess over it. This is perfectly understandable, especially if you are paying for digital … Read More

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One-on-One with an Upsource Paid Media Manager

Today at Upsource, we sat down to interview one of our knowledgeable team members who spends well over 40 hours a week managing client ad campaigns. Why, you may ask?

Posted in Online Marketing, Upsource | Comments Off on One-on-One with an Upsource Paid Media Manager

Watch Out Google — Facebook Updates Upping the Stakes for Local Search

While Google continues to reign supreme in all things search, Facebook is slowly, quietly carving out a piece of the local pie. The world’s most used social media channel has made quite a few changes in the last 18 months, … Read More

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4 Important Tips for Producing Your Law Firm’s Website Content

Content of any kind — printed, digital, broadcast, televised, etc. — relies on clear strategy and proven consumer research to be successful. Easy, right? Not so much. If you’ve ever hemmed and hawed over your law firm’s website content, you … Read More

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Traditional Demographics vs. Behavioral Segmentations in Digital Marketing

Do you know who your website and social channels are targeting? If not, that’s another discussion for another post. Assuming you have been targeting specific demographics, what do they look like? In this post, we’ll examine micro-demographics you could be … Read More

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Google Combats Fake News with Fact Check Feature in Search

To put it simply, it’s been a wild ride in the press over the last 18 months. It seems we can’t get through a single day without someone claiming “fake news!” There have always been falsified stories in the news, … Read More

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Life Moves Pretty Fast, Y’all — Mobile Ad Spend Inevitably Surpasses Desktop in 2016

The results on digital ad spending for the last year are out and they are juicy. As was to be predicted, mobile advertising has finally surpassed that of desktop spending. For years we’ve been saying mobile is the future, and … Read More

Posted in Legal Marketing, Online Marketing | Comments Off on Life Moves Pretty Fast, Y’all — Mobile Ad Spend Inevitably Surpasses Desktop in 2016

Top 3 Legal Marketing Challenges of 2017

Legal marketing is a beast of its own in the digital marketing realm. While some general digital marketing best practices are applicable, there are also many unique challenges. In this post, we’ll outline some of these challenges and present some … Read More

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A Night of SEO in Portland: The Top Three Ins & Outs of Digital Campaigns

This month’s SEMpdx event was all about prioritizing, building, and measuring your digital campaigns with John McPhee and Ryan Campbell of OregonLive. Chock full of both basic review and advanced tips and tricks, our team walked away from the event … Read More

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The Top 4 Reasons Why You Should Invest in LinkedIn Paid Advertising

We’ll just be frank here — no one really enjoys spending money on social ads but it has become a necessary evil. It’s not all bad though; advertising on social media allows you to target specific audiences to an extent … Read More

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Upsource is a national brand and Internet marketing agency that provides personalized, high quality services including local search management, social media services, website design, content strategy, Search Engine Optimization, link building, and web presence analysis.

1737 NE Alberta St.
Suite 201
Portland, OR 97211
(800) 893-2590