a blog focusing on the evolving web
Category Archives: Online Marketing
Is your website running on HTTPS protocol? If so, good on you! If not, read through this post to learn why it really (really) should be.
For the last few years, everyone and their mother has been screeching about the importance of video as marketing content. Too many articles to count have been written about how no one reads anything anymore (Hello? Can anybody hear me?). … Read More
Around this time last year, we wrote about how the legal field spends more on Google AdWords than any other industry. Fast-forward to now and lawyers are still shelling out the big bucks to compete online. Last month, WordStream did a study and discovered … Read More
Knowing there is easily searchable information about ourselves or our businesses online stokes a natural curiosity within us that makes us want to find it and obsess over it. This is perfectly understandable, especially if you are paying for digital … Read More
Today at Upsource, we sat down to interview one of our knowledgeable team members who spends well over 40 hours a week managing client ad campaigns. Why, you may ask?
While Google continues to reign supreme in all things search, Facebook is slowly, quietly carving out a piece of the local pie. The world’s most used social media channel has made quite a few changes in the last 18 months, … Read More
Content of any kind — printed, digital, broadcast, televised, etc. — relies on clear strategy and proven consumer research to be successful. Easy, right? Not so much. If you’ve ever hemmed and hawed over your law firm’s website content, you … Read More
Do you know who your website and social channels are targeting? If not, that’s another discussion for another post. Assuming you have been targeting specific demographics, what do they look like? In this post, we’ll examine micro-demographics you could be … Read More
To put it simply, it’s been a wild ride in the press over the last 18 months. It seems we can’t get through a single day without someone claiming “fake news!” There have always been falsified stories in the news, … Read More
The results on digital ad spending for the last year are out and they are juicy. As was to be predicted, mobile advertising has finally surpassed that of desktop spending. For years we’ve been saying mobile is the future, and … Read More