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The Source

a blog focusing on the evolving web

Category Archives: Online Marketing


Google Combats Fake News with Fact Check Feature in Search

To put it simply, it’s been a wild ride in the press over the last 18 months. It seems we can’t get through a single day without someone claiming “fake news!” There have always been falsified stories in the news, … Read More

Posted in Online Marketing, Search Engine Optimization | Comments Off on Google Combats Fake News with Fact Check Feature in Search

Life Moves Pretty Fast, Y’all — Mobile Ad Spend Inevitably Surpasses Desktop in 2016

The results on digital ad spending for the last year are out and they are juicy. As was to be predicted, mobile advertising has finally surpassed that of desktop spending. For years we’ve been saying mobile is the future, and … Read More

Posted in Legal Marketing, Online Marketing | Comments Off on Life Moves Pretty Fast, Y’all — Mobile Ad Spend Inevitably Surpasses Desktop in 2016

Top 3 Legal Marketing Challenges of 2017

Legal marketing is a beast of its own in the digital marketing realm. While some general digital marketing best practices are applicable, there are also many unique challenges. In this post, we’ll outline some of these challenges and present some … Read More

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A Night of SEO in Portland: The Top Three Ins & Outs of Digital Campaigns

This month’s SEMpdx event was all about prioritizing, building, and measuring your digital campaigns with John McPhee and Ryan Campbell of OregonLive. Chock full of both basic review and advanced tips and tricks, our team walked away from the event … Read More

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The Top 4 Reasons Why You Should Invest in LinkedIn Paid Advertising

We’ll just be frank here — no one really enjoys spending money on social ads but it has become a necessary evil. It’s not all bad though; advertising on social media allows you to target specific audiences to an extent … Read More

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Who, me? Search Centroids & User Experience in 2017

You know that Google shows you local results when you search for physical things, such as restaurants or law firms, but have you ever wondered how or why it knows to do this as opposed to showing you a dry-cleaner … Read More

Posted in Online Marketing, Search Engine Optimization | Comments Off on Who, me? Search Centroids & User Experience in 2017

The Rise of DuckDuckGo & Privacy in Search

Like most people, you probably have a favorite search engine that you use for everything. It’s probably Google, Bing, or Yahoo and you most likely see ads on all of the sites you visit that match recent searches. Even though … Read More

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Google Cracks Down on Predatory Ads & Fake News

Last month, Google revealed that it had removed 1.7 billion ads over the course of 2016. You read that right — one-point-seven-billion! This number has increased astronomically since 2015 when Google removed a pithy (in comparison) 750 million ads. This … Read More

Posted in Online Marketing, Web Presence | Comments Off on Google Cracks Down on Predatory Ads & Fake News

A Night of SEO in Portland: Virtual Locations

This month’s SEMpdx event was titled SEO for 2017 & Beyond, and was truly chock-full of helpful data, insights, and predictions, not to mention an exceptional list of 291 keyword tools curated by speaker David Portney. The other exceptional speaker … Read More

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Ad Fraud: The Common Enemy We Need to Vanquish

“Ad fraud” is a 2016-2017 buzzphrase we’ll likely hear more and more until our industry collectively finds a way to better fight this growing phenomenon. But what is ad fraud? Ad fraud occurs when digital bots trigger ad clicks or … Read More

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Upsource is a national brand and Internet marketing agency that provides personalized, high quality services including local search management, social media services, website design, content strategy, Search Engine Optimization, link building, and web presence analysis.

1737 NE Alberta St.
Suite 201
Portland, OR 97211
(800) 893-2590