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The Source

a blog focusing on the evolving web

Category Archives: Online Marketing


HTTPS Vital for Both Security & SEO Rankings

Is your website running on HTTPS protocol? If so, good on you! If not, read through this post to learn why it really (really) should be.

Posted in Online Marketing, Search Engine Optimization, Web Presence | Comments Off on HTTPS Vital for Both Security & SEO Rankings

Videos on Your Law Firm’s Website: Hot or Not?

For the last few years, everyone and their mother has been screeching about the importance of video as marketing content. Too many articles to count have been written about how no one reads anything anymore (Hello? Can anybody hear me?). … Read More

Posted in Legal Marketing, Online Marketing, Web Presence | Comments Off on Videos on Your Law Firm’s Website: Hot or Not?

Why Do You Need PPC? Because Legal Keywords Drive Competition

Around this time last year, we wrote about how the legal field spends more on Google AdWords than any other industry. Fast-forward to now and lawyers are still shelling out the big bucks to compete online. Last month, WordStream did a study and discovered … Read More

Posted in Legal Marketing, Online Marketing, Web Presence | Comments Off on Why Do You Need PPC? Because Legal Keywords Drive Competition

The Top 3 Reasons Why You Should Stop Googling Yourself

Knowing there is easily searchable information about ourselves or our businesses online stokes a natural curiosity within us that makes us want to find it and obsess over it. This is perfectly understandable, especially if you are paying for digital … Read More

Posted in Legal Marketing, Online Marketing, Web Presence | Comments Off on The Top 3 Reasons Why You Should Stop Googling Yourself

One-on-One with an Upsource Paid Media Manager

Today at Upsource, we sat down to interview one of our knowledgeable team members who spends well over 40 hours a week managing client ad campaigns. Why, you may ask?

Posted in Online Marketing, Upsource | Comments Off on One-on-One with an Upsource Paid Media Manager

Watch Out Google — Facebook Updates Upping the Stakes for Local Search

While Google continues to reign supreme in all things search, Facebook is slowly, quietly carving out a piece of the local pie. The world’s most used social media channel has made quite a few changes in the last 18 months, … Read More

Posted in Online Marketing, Web Presence | Comments Off on Watch Out Google — Facebook Updates Upping the Stakes for Local Search

4 Important Tips for Producing Your Law Firm’s Website Content

Content of any kind — printed, digital, broadcast, televised, etc. — relies on clear strategy and proven consumer research to be successful. Easy, right? Not so much. If you’ve ever hemmed and hawed over your law firm’s website content, you … Read More

Posted in Legal Marketing, Online Marketing | Comments Off on 4 Important Tips for Producing Your Law Firm’s Website Content

Traditional Demographics vs. Behavioral Segmentations in Digital Marketing

Do you know who your website and social channels are targeting? If not, that’s another discussion for another post. Assuming you have been targeting specific demographics, what do they look like? In this post, we’ll examine micro-demographics you could be … Read More

Posted in Legal Marketing, Online Marketing, Search Engine Optimization | Comments Off on Traditional Demographics vs. Behavioral Segmentations in Digital Marketing

Google Combats Fake News with Fact Check Feature in Search

To put it simply, it’s been a wild ride in the press over the last 18 months. It seems we can’t get through a single day without someone claiming “fake news!” There have always been falsified stories in the news, … Read More

Posted in Online Marketing, Search Engine Optimization | Comments Off on Google Combats Fake News with Fact Check Feature in Search

Life Moves Pretty Fast, Y’all — Mobile Ad Spend Inevitably Surpasses Desktop in 2016

The results on digital ad spending for the last year are out and they are juicy. As was to be predicted, mobile advertising has finally surpassed that of desktop spending. For years we’ve been saying mobile is the future, and … Read More

Posted in Legal Marketing, Online Marketing | Comments Off on Life Moves Pretty Fast, Y’all — Mobile Ad Spend Inevitably Surpasses Desktop in 2016

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Upsource is a national brand and Internet marketing agency that provides personalized, high quality services including local search management, social media services, website design, content strategy, Search Engine Optimization, link building, and web presence analysis.

1737 NE Alberta St.
Suite 201
Portland, OR 97211
(800) 893-2590