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Category Archives: Legal Marketing


Why Your Law Firm Needs an Answering Service & How to Choose One

We know that attorneys are busy people. You’re researching for cases, meeting with clients, drafting important documentation or contracts, filing paperwork with various agencies, appearing in court, and juggling a million other tasks that all need to be done right … Read More

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Videos on Your Law Firm’s Website: Hot or Not?

For the last few years, everyone and their mother has been screeching about the importance of video as marketing content. Too many articles to count have been written about how no one reads anything anymore (Hello? Can anybody hear me?). … Read More

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Why Do You Need PPC? Because Legal Keywords Drive Competition

Around this time last year, we wrote about how the legal field spends more on Google AdWords than any other industry. Fast-forward to now and lawyers are still shelling out the big bucks to compete online. Last month, WordStream did a study and discovered … Read More

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The Top 3 Reasons Why You Should Stop Googling Yourself

Knowing there is easily searchable information about ourselves or our businesses online stokes a natural curiosity within us that makes us want to find it and obsess over it. This is perfectly understandable, especially if you are paying for digital … Read More

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4 Important Tips for Producing Your Law Firm’s Website Content

Content of any kind — printed, digital, broadcast, televised, etc. — relies on clear strategy and proven consumer research to be successful. Easy, right? Not so much. If you’ve ever hemmed and hawed over your law firm’s website content, you … Read More

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Traditional Demographics vs. Behavioral Segmentations in Digital Marketing

Do you know who your website and social channels are targeting? If not, that’s another discussion for another post. Assuming you have been targeting specific demographics, what do they look like? In this post, we’ll examine micro-demographics you could be … Read More

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Life Moves Pretty Fast, Y’all — Mobile Ad Spend Inevitably Surpasses Desktop in 2016

The results on digital ad spending for the last year are out and they are juicy. As was to be predicted, mobile advertising has finally surpassed that of desktop spending. For years we’ve been saying mobile is the future, and … Read More

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Advertisers Mum on Proposed Legal Industry Ad Regulations

There have been many articles written recently about the rise of class-action lawsuits and the attorneys who employ the help of advertising firms to help them find plaintiffs to join them. We’ve examined possible ethical issues regarding social media recruitment, … Read More

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5 Relevant Topics for Attorneys to Post on Social Media

At this point in time, you can’t afford to neglect your firm’s social media profiles or forgo them altogether. Many service-based firms falsely believe social media isn’t important to their bottom line, but this couldn’t be further from the truth. … Read More

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Top 3 Legal Marketing Challenges of 2017

Legal marketing is a beast of its own in the digital marketing realm. While some general digital marketing best practices are applicable, there are also many unique challenges. In this post, we’ll outline some of these challenges and present some … Read More

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Upsource is a national brand and Internet marketing agency that provides personalized, high quality services including local search management, social media services, website design, content strategy, Search Engine Optimization, link building, and web presence analysis.

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