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5 Relevant Topics for Attorneys to Post on Social Media

Image of an exasperated attorney, wishing for 5 relevant topics for attorneys to post on social media.At this point in time, you can’t afford to neglect your firm’s social media profiles or forgo them altogether. Many service-based firms falsely believe social media isn’t important to their bottom line, but this couldn’t be further from the truth. In this post, we’ll outline five important topics your law firm can post about week after week that will engage your fans.

1. Unique Niches or Cases

One thing we all face is content cannibalization. You have several different audiences looking for specific content, but you don’t want to bore them with too much specialized information in your general website copy. This is a common difficulty we all must overcome. One way to do so is to keep your website copy clean and use your social media prowess to speak to the niches in your market. For example, grandparent visitation is a very important aspect for some couples facing divorce, but may not warrant its own page on your website. Use your social media posts to cover these hyper-specific issues.

2. Changes in Laws, Policies, or Statutes

You know better than anyone how important it is to stay abreast of changing laws and statutes both locally and nationally. However, you needn’t stress over adding a new page to your website every time a law changes. Unless content on your site is no longer correct, you can inform your clients and potential clients of changing laws through your social media channels.

3. Everyday Tips

Should your clients always consent to field sobriety tests? Should their first call be to a family member who can post bail or their attorney? Take advantage of the short-form posts afforded to you and remind your followers of pertinent information they’ll need in times of crises.

4. Your Relevant Expertise in a Fast-Paced World

Do you ever come across a news story and think, “well, I would have handled that for my client differently.” We’re sure you do! Use your years of experience to highlight how certain legal situations could be argued or avoided. Provide tangible examples of cases you’ve worked on to show your fans how relevant your services are and how they could come in handy in the future.

5. What Clients Can Expect

Whenever someone picks up the phone for an attorney, they are usually in a bit of a difficult spot. They may be fearful of the legal bills they’ll rack up, or unsure what their experience will be with a given lawyer. Use your social media presence to explain what your process is and what a potential client could expect from working with you.

Looking for more tips to optimize your social media presence? Upsource has you covered. Contact us today at (800) 893-2590 to learn how we can help you manage your online reputation, and be sure to visit us on Facebook and Twitter for more relevant information.

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Upsource is a national brand and Internet marketing agency that provides personalized, high quality services including local search management, social media services, website design, content strategy, Search Engine Optimization, link building, and web presence analysis.

1737 NE Alberta St.
Suite 201
Portland, OR 97211
(800) 893-2590