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The Source

a blog focusing on the evolving web


Google Combats Fake News with Fact Check Feature in Search

Screenshot of Google's new fact check search feature.

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To put it simply, it’s been a wild ride in the press over the last 18 months. It seems we can’t get through a single day without someone claiming “fake news!” There have always been falsified stories in the news, but it has become increasingly more difficult to distinguish between these and legitimate stories as more people cite internet sources, including various social media channels, as their primary or only news outlet.Read More »

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Life Moves Pretty Fast, Y’all — Mobile Ad Spend Inevitably Surpasses Desktop in 2016

Woman in her office with a desktop, but who chooses to search ads on her mobile phone.The results on digital ad spending for the last year are out and they are juicy. As was to be predicted, mobile advertising has finally surpassed that of desktop spending. For years we’ve been saying mobile is the future, and the future is now, boys and girls. Let’s take a look at this data, shall we?Read More »

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Advertisers Mum on Proposed Legal Industry Ad Regulations

Green overlay on blurred image of legal advertisers collaboratingThere have been many articles written recently about the rise of class-action lawsuits and the attorneys who employ the help of advertising firms to help them find plaintiffs to join them. We’ve examined possible ethical issues regarding social media recruitment, which is why a short story from Ad Age caught our eye. Let’s dive in.Read More »

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5 Relevant Topics for Attorneys to Post on Social Media

Image of an exasperated attorney, wishing for 5 relevant topics for attorneys to post on social media.At this point in time, you can’t afford to neglect your firm’s social media profiles or forgo them altogether. Many service-based firms falsely believe social media isn’t important to their bottom line, but this couldn’t be further from the truth. In this post, we’ll outline five important topics your law firm can post about week after week that will engage your fans.Read More »

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Top 3 Legal Marketing Challenges of 2017

Aqua overlay on an image of a woman performing a Google search on her laptop with overlayed white text that says Top 3 Legal Marketing Challenges of 2017Legal marketing is a beast of its own in the digital marketing realm. While some general digital marketing best practices are applicable, there are also many unique challenges. In this post, we’ll outline some of these challenges and present some solutions.Read More »

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It’s 2017, Do Links Still Matter?

Vector illustration of a linkThis question has been floating around the SEO universe since the end of 2016. While it seems like a simple question, it’s actually quite complex. Lucky for you, we’ve boiled it all down into a digestible answer.Read More »

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A Night of SEO in Portland: The Top Three Ins & Outs of Digital Campaigns

This month’s SEMpdx event was all about prioritizing, building, and measuring your digital campaigns with John McPhee and Ryan Campbell of OregonLive. Chock full of both basic review and advanced tips and tricks, our team walked away from the event with our heads brimming with knowledge. In this post, we will discuss our three biggest takeaways from the evening.Read More »

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The Top 4 Reasons Why You Should Invest in LinkedIn Paid Advertising

We’ll just be frank here — no one really enjoys spending money on social ads but it has become a necessary evil. It’s not all bad though; advertising on social media allows you to target specific audiences to an extent traditional advertising could never touch. You want to target women aged 25-44 in the greater Pittsburgh-metro area who are considering divorce? Done. In this post, we’ll narrow our focus to just one channel and explore why LinkedIn advertising is blowing up and successfully converting potential clients.Read More »

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Who, me? Search Centroids & User Experience in 2017

Illustrated city map with large centroid pinYou know that Google shows you local results when you search for physical things, such as restaurants or law firms, but have you ever wondered how or why it knows to do this as opposed to showing you a dry-cleaner in, say, London? SEO teaches us that websites with the highest rankings should show up first, yet Google filters results, at least in part, by where we are and what we’re looking for. In this post, we’ll discuss how that works and why it’s so important for your organic SEO rankings.Read More »

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The Rise of DuckDuckGo & Privacy in Search

Screenshot of DuckDuckGo's landing page after you install the browser extensionLike most people, you probably have a favorite search engine that you use for everything. It’s probably Google, Bing, or Yahoo and you most likely see ads on all of the sites you visit that match recent searches. Even though you have checked the “do not track” option in your settings, right? As more of us become increasingly more concerned about our online privacy, a new wunderkind in search has exploded onto the map to offer a stealthier experience. Enter: DuckDuckGo.Read More »

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