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The Source

a blog focusing on the evolving web


Google Cracks Down on Predatory Ads & Fake News

Infographic of the types of ads removed by Google in 2016

Photo credit: Search Engine Land

Last month, Google revealed that it had removed 1.7 billion ads over the course of 2016. You read that right — one-point-seven-billion! This number has increased astronomically since 2015 when Google removed a pithy (in comparison) 750 million ads. This information was released in Google’s annual “Bad Ads” report. Before you get up in arms about the free web and censorship, Google has this to say about bad ads:

But bad ads can ruin the online experience for everyone. They promote illegal products and unrealistic offers. They can trick people into sharing personal information and infect devices with harmful software. Ultimately, bad ads pose a threat to users, Google’s partners, and the sustainability of the open web itself.Read More »

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A Night of SEO in Portland: Virtual Locations

Illustrated graphic of a map with Google's pin, representing virtual locationsThis month’s SEMpdx event was titled SEO for 2017 & Beyond, and was truly chock-full of helpful data, insights, and predictions, not to mention an exceptional list of 291 keyword tools curated by speaker David Portney. The other exceptional speaker for the night, Kevin Chow, focused on local SEO. He talked about the importance of keeping accurate business listings across all directories, and how P.O. boxes and virtual locations can muddy these waters. In this recap post, we’ll delve deeper into virtual locations and how to employ SEO best practices without a physical office.Read More »

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Community Spotlight: Celebrating Reading Results

charity-of-choice-party_blogheroLast night Upsource and SEMpdx teamed up with local literacy nonprofit Reading Results to throw a party celebrating their donors and raise more funds at the Lagunitas Community Room. We had a blast coming together for a good cause and getting to know each other over yummy Sizzle Pie pizza and delicious Lagunitas beer.Read More »

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Up & Out: Volunteering at New Avenues for Youth

Image of the Upsource team volunteering in the kitchen of New Avenues for Youth.As digital marketers, it can be easy to get stuck behind our screens and try to solve all problems from there. Oftentimes, this just isn’t realistic and we have to step away to see where to dive into the real world. The Upsource team has pledged to make community involvement and outreach a priority in 2017, and we kicked off our initiative in January with two trips to a wonderful local organization, New Avenues for Youth.Read More »

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Are Your Website Photos Cannibalizing Your Digital Marketing?

Image of a professional woman posing for website photos Photos on your website serve many purposes. They are aesthetically pleasing, break up content, communicate messages visually, and allow readers to see themselves in your world. Unfortunately not all photos are created equal, and the level of quality can either boost a site’s user statistics or obliterate them. In this post we’ll outline what to aim for and what to avoid like the plague when choosing visuals for your site.Read More »

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A Night of SEO in Portland: Building a Content Roadmap Recap

cm_blogAs members of SEMpdx, we get to go to awesome monthly learning events featuring some of the brightest players in our industry. This January was no different, as speakers Heather Lloyd-Martin and Lisa Williams shared some strategies gleaned from their many years of content writing experience. In this post we’ll share some of our favorite takeaways from the event.Read More »

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Ad Fraud: The Common Enemy We Need to Vanquish

Graphic of a smart phone with an ad saying "free!", indicating digital ad fraud.“Ad fraud” is a 2016-2017 buzzphrase we’ll likely hear more and more until our industry collectively finds a way to better fight this growing phenomenon. But what is ad fraud?

Ad fraud occurs when digital bots trigger ad clicks or impressions. If you’ve ever purchased pay-per-click (PPC) advertising you know how big of a problem false clicks are for your digital ad spend budget.Read More »

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User Experience — The Key to SEO in 2017?

Woman on laptop updating her website for SEO best practices in 2017Over the last year, the best SEO strategies have become less about specific keywords and more about their relationship with user experience. In this post, we’ll examine a few of the major ways to ensure your SEO and user experience are ready for the new year.Read More »

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2016 Year in Review

Upsource staff at the Portland Business Journal's Top 100 Fastest Growing Companies eventThis year was full of growth and accomplishments for our team. While we can’t dwell on everything that happened, we’ve rounded up some highlights. But before we dive in, we’d like to thank all of our clients and colleagues for making 2016 another outstanding year!Read More »

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Upsource’s Holiday Gift Guide 2016

upsources-holiday-gift-guide-2016-fIt’s officially the gift giving season! We asked our team to tell us about the gadgets they’re obsessing over, and the results are in. Skip the boring candle or heated blanket, and opt for one of the unique and trendy gifts below.Read More »

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Upsource is a national brand and Internet marketing agency that provides personalized, high quality services including local search management, social media services, website design, content strategy, Search Engine Optimization, link building, and web presence analysis.

1737 NE Alberta St.
Suite 201
Portland, OR 97211
(800) 893-2590