Are you inspired to give your law firm’s visual brand an overhaul in 2018? If so, let us help you get the creative juices flowing. In the first blog post of this year, we’ll examine five design trends that are sure to turn heads and solidify your professional reputation in the industry.Read More »
For our last blog post of 2017, we’re looking ahead to bright things in the new year. If you’re like us, you may be contemplating what the future holds and what you want to accomplish next. Maybe you want to be more productive at work or make more time for your family. Perhaps you want to lose weight or finally run that marathon. Whatever your goal for the New Year, you deserve all of the support you can get to ensure success. In this post, we’ll suggest applications for 10 of the most common New Year’s Resolutions.Read More »
We’re ttttthhhhiiiissss close to the holidays and gearing up for heavy travel, most likely in less-than-ideal weather conditions. In addition, stress levels are high and you probably have a million to-do items running through your head at any given moment. These elements can add up to more accidents and injuries. Fortunately, there are a few things you can do to enhance your safety on the road. Here are some tips from a personal injury lawyer, as well as a couple of our own:Read More »
Most business relationships begin on a high note; you’ve found someone you can help and they seem to understand the value you provide. However, those relationships can quickly sour if you don’t set the right expectations from the get-go.
The very best way to prevent client breakdowns in the future is to ensure you’re on the same page from day one. Here are the top 3 things you should discuss with your new client and on which you need their explicit approval.
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This year is quickly drawing to a close and you may be considering a facelift or update to your law firm’s visual brand elements to kick off 2018. Perhaps one of the most visible components of your printed materials is your business card. Even in the digital age, they continue to be vital for networking and client interactions. Your card is oftentimes the first touch someone will have with your brand, so it needs to be good. In this week’s post, we’ll break down the top four elements of a thoughtful business card to arm you going forth.Read More »
Happy Thanksgiving, everyone! We hope you’re all taking some time to spend with your loved ones and recharge like we are doing. This week’s Thanksgiving edition blog post features five things for which we are thankful as this year begins drawing to its close. Let’s get to it!Read More »
We know that attorneys are busy people. You’re researching for cases, meeting with clients, drafting important documentation or contracts, filing paperwork with various agencies, appearing in court, and juggling a million other tasks that all need to be done right now. With all of that in mind, it’s no wonder you can’t answer the phone every time it rings. Even if you have others in the firm to help out, it’s still highly likely that some phone calls from existing or potential clients are falling through the cracks.
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It’s probably safe to say you receive a fair amount of emails and calls from people looking for an attorney who just aren’t right for your firm. Though you may see this as an inevitable annoyance, this actually presents a great opportunity to further solidify your firm’s brand in the public eye.
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It’s tough to keep up with Google; it seemingly tests and adds a new feature every month. Alas, that is our calling as digital marketers and yet, this one almost passed us by. We’re talking about the new Google Maps Questions & Answers feature that lets mobile users browsing a business listing ask any question they want. You, the business owner, can answer these questions and so can other users.
So, how exactly does it work? Will it help or hurt your business? We’ll explore these questions and others in this week’s blog post.
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Client acquisition is always a challenging (and changing!) element of running a business or law practice. You must constantly toe the line of charging enough to fairly compensate for the level of work performed while also offering rates that are affordable to your target demographic.
For loyal and repeat clients, pricing should be fairly straight-forward after you have already built a relationship and set the right expectations. With new clients, however, you may be considering offering a special or agreeing to a discount they have requested to get them in the door. We will examine the pros and cons of client discounts in this week’s post.Read More »