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The Source

a blog focusing on the evolving web


To Text or Not to Text?

A young woman texting her attorneyJust a few years ago, the idea of texting clients and prospects was largely seen as inappropriate or simply too casual. Now, it is becoming more and more acceptable or even preferable to some people. However, there are some definite drawbacks. For one, professionalism can potentially suffer via text message, as well as clear boundaries. That said, more avenues for reaching your target clients can only be seen as a positive. We’ll discuss the merits of texting for lawyers in this post and let you decide if it’s right for you and your firm.Read More »

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Pitching In: How Small Businesses & Law Firms Can Provide Disaster Relief

Group of volunteers with blue overlay and the word volunteerAs a vast understatement, many of our fellow Americans are facing severe difficulties in the wake of a disastrous late summer and early fall. From hurricane-torn areas in the southern states and Puerto Rico to devastating forest fires up and down the west coast, as well as the deadly shooting in Las Vegas, millions are in need of serious aid.Read More »

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Tweeters, Rejoice! Try Out Twitter’s New 280-Character Limit

Image of a professional desk with a laptop, coffee cup, cactus, and a man's hand holding a phone, opening Twitter, where he will try out Twitter's new 280-character limit!If you’re a Twitter enthusiast, you may be pleased to know that all users will soon have double the characters at their disposal. In a surprise move, Twitter announced yesterday that select users would be permitted to test the change before rolling out the new 280-character limit to everyone in the next few months, presumably.Read More »

Posted in Online Marketing | Comments Off on Tweeters, Rejoice! Try Out Twitter’s New 280-Character Limit

HTTPS Vital for Both Security & SEO Rankings

HTTPS vital for SEOIs your website running on HTTPS protocol? If so, good on you! If not, read through this post to learn why it really (really) should be.Read More »

Posted in Online Marketing, Search Engine Optimization, Web Presence | Comments Off on HTTPS Vital for Both Security & SEO Rankings

Everything You Need to Know About the New Google Drive

Google recently announced that they are making some major changes to Google Drive; in essence, it’s going away. Did you freak out? We did! …Until we learned more about what’s really happening, that is. We’ll explain everything you need to know before they roll out the initial changes in the near future, and the rest over the next year.Read More »

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The End of Legalese: What Does This Mean For Lawyers?

Image of an intricate legal document and a magnifying glass, representing the use of legalese, which is on the decline in popularity.In a trend that many laud as logical and just as many mourn as the dearth of legal language, judges and attorneys across the U.S. are shying away from what has come to be known as “legalese” in their writings. This change in attitudes follows that of many other industries, as simple, easy-to-read text has risen in popularity as more and more of it is intended to be shared online. Let’s take a look at what this means and then we’ll leave it up to you to decide if you’re ready to roll on with the changing times or retain a more classic writing style.Read More »

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Unhackable: How to Create an (Actually) Strong Password

Image of a computer hacker who knows that most people don't know how to create a strong password.Now that we can carry out our most important tasks online — pay bills, make medical appointments, file taxes — it is vital that we take every measure to keep our information out of the wrong hands. Much of this hinges on creating fail-safe usernames and passwords. We’ve been told for many years that long, nonsensical passwords are the hardest to crack. Unfortunately, this isn’t actually true. Find out why this is and how you can better protect yourself going forth.Read More »

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Videos on Your Law Firm’s Website: Hot or Not?

Image of a video camera next to a laptop, like the ones used to produce videos on your law firm's website. Photo by JESHOOTS.COM on Unsplash.For the last few years, everyone and their mother has been screeching about the importance of video as marketing content. Too many articles to count have been written about how no one reads anything anymore (Hello? Can anybody hear me?). Along with just about everything else, however, it is important to look at different industries and their trends. After all, there truly is no “one size fits all” approach to marketing. Until very recently, we were severely lacking in data pertaining to video and legal marketing. Fortunately, the Forbes Agency Council noticed this gap and conducted some valuable research. Let’s dig in.Read More »

Posted in Legal Marketing, Online Marketing, Web Presence | Comments Off on Videos on Your Law Firm’s Website: Hot or Not?

Be Careful What You Post (and What You Delete!) — It Can and Will Be Used Against You.

A group of people posting on social media from different devicesEveryday we are encouraged to engage with social media, to share pictures and personal opinions with our friends, but sometimes this level of public sharing can go awry. In this post, we cover a story where a man’s photo shared on his personal profile resulted in some bad legal advice, and some harsh consequences as a result. Read on to find out what happened, and how you can avoid this kind of situation.Read More »

Posted in Web Presence | Comments Off on Be Careful What You Post (and What You Delete!) — It Can and Will Be Used Against You.

A Night of Networking in Portland: 2017 SEMpdx Annual Rooftop Party

Earlier this week, the Upsource team sponsored the 9th annual SEMpdx Rooftop Networking Party at Portland’s Hotel deLuxe. It was hot, but we all survived with cold beverages, fresh fruit, pizza, and a plethora of enthusiasm. In this post, we’ll outline the highlights and tell everyone what’s next for both Upsource and SEMpdx.Read More »

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Upsource is a national brand and Internet marketing agency that provides personalized, high quality services including local search management, social media services, website design, content strategy, Search Engine Optimization, link building, and web presence analysis.

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Portland, OR 97211
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